Ad Management

From rising bot fraud to the growing impact of attention metrics, DV’s latest report reveals key trends shaping media quality...

Expanding CTV Capabilities and Merging Brand Impact with Digital Precision IRVINE, Calif. — Viant Technology Inc. (NASDAQ: DSP), a leader in...

First DSP to embed Snowflake Cortex AI in the Snowflake Native App Framework, turning complex data into actionable audiences with...

Agreement provides optionality to marketplace across 2025 Upfront and beyond NEW YORK — Today, VideoAmp, a leading advertising technology company, announced...

A proprietary innovation combining AI and creativity, designed to help brands move beyond traditional KPIs and generate meaningful conversational engagement....

Built for Speed, Designed for Scale: The Tech Architecture Powering VDO Shots Reading Time: 3 minutes When your team asks,...

eClerx Services Ltd. (NSE: ECLERX), a global leader in productized services and operations celebrates its 25th anniversary this year, marking...

This week, we got the chance to talk with Velma Agbodo, the performance director at Mediahub UK. Velma talked to...

We’ve all been there. You’re scrolling through your feed, and suddenly you see a brand’s take on a trending meme,...

Engineering Festive Impact:  Inside VDO.AI’s Full-Funnel Festive Ad Suite Reading Time: 3 minutes As India ushers in another vibrant festive...