Ad Management

Executive summary: You get an AI ad targeting & creative revenue boost when audience modeling and modular creative testing move...

Executive Summary: OpenAI Company Knowledge connects ChatGPT to a business’s approved work apps and surfaces answers with citations while honoring...

The holiday season is advertising’s biggest stage. Every brand wants to shine, but consumers are flooded with holiday promotions both...

Positioning is fundamental to brand advertising, and some of today’s Democratic Party candidates are positioning themselves as pro-labor, anti-oligarch defenders...

Note: On this day 21 years ago, I made my first six posts to this website. This was before the...

The healthcare analytics company partnered with Experian, DeepIntent, InsightsRx, and Comscore to deliver scale, precision, privacy-conscious targeting, and real-time measurement...

Native adtech scale-up makes a trio of senior appointments across the UK and France Readpeak, the leading programmatic native advertising...

“Well, I’m livin’ in a foreign country but I’m bound to cross the lineBeauty walks a razor’s edge, someday I’ll...

Claude.AI is the AI for problem solvers. In this new anthem spot from Mother, the narrator says, “There’s never been a...

       89% of CMOs are using Generative AI and 78% are leveraging traditional AI. However, consumer comfort with...