Ad Management

This week, the Silverpush team spoke with Moka Goto, Digital Planner at Dentsu Digital Global Center, to discuss how YouTube...

DETROIT — Rocket and Redfin’s Super Bowl ad, “America Needs Neighbors Like You,” is a rallying cry for American neighborhoods focused...

DETROIT — Stagwell agencies Doner and Colle McVoy have joined forces to form DonerColle Partners, a new entity created to...

Programmatic advertising has evolved rapidly over the last decade. Channels, formats, and data sources have multiplied, but the way campaigns...

This week, we got the chance to talk with Velma Agbodo, the performance director at Mediahub UK. Velma talked to...

Every year, Ramadan quietly resets how Indonesia consumes content. Days start earlier. Nights stretch longer. Families gather more often around...

In a world where trends change in the blink of an eye, relevance often feels like some sort of rat...

This week, the Silverpush team spoke with Moka Goto, Digital Marketing Strategist at Dentsu Digital, to discuss how YouTube advertising...

As consumer viewing habits continue to evolve, Connected Television (CTV) has become a central driver of modern media growth. But...

Executive Summary: The No-PhD AI Media-Mix Model for Growth-Stage Brands The right AI media-mix model is the ultimate answer for...