Ad Management

New self-optimizing AI system boosts conversion rates, lowers CPA, and makes “clicks” an obsolete metric LOS ANGELES — MGID, the...

DV’s Fraud Lab detected amateur-level fraudster mistakes behind a $2.5M fraud operation targeting CTV and mobile inventory NEW YORK —...

Appointment reflects focus on Prisma innovation and enhancing the value of Innovid and Protected integrations NEW YORK — Mediaocean, the foundational...

Fashion Takes the Lead on CTV with Sky-High Engagement Rates: VDO.AI Report Reading Time: 3 minutes Fashion has always thrived...

LiveRamp enables cost savings and business benefits across media planning, campaign performance, and ROAS by collaborating responsibly with data SAN...

NEW YORK — 800.com, a trusted leader in cloud-based business telephony, now offers seamless call tracking integrations with the world’s...

Creative Data Feed API delivers full-funnel, real-time creative evaluation and optimisation for RMNs, measuring emotions, attention and purchase intent across...

This week, the Silverpush team got a chance to talk with Darren Hardeman, the VP of Strategy, Media & AI,...

Navigating the demands of office work in The Age of AI presents new challenges for today’s thought workers. If you...

Last month, Silverpush team kicked off the #SummerOfContext in a big way at the Cannes Lions International Festival of Creativity...