Ad Management
Ben Salaman, Senior Strategist at PB&
1. Tell us about your agency. What makes you stand out? PB& is a small, independent agency that was founded...
What’s the difference between AdTech and MarTech?
Technical advancements have blurred the lines between AdTech and MarTech to the extent that the terms are often used interchangeably....
No Humans Needed: Machines Will Make and Distribute the Ads
Meta is an advertising-fueled juggernaut. Its fourth quarter income was $48.39 billion, up 21% from the prior year. The company...
VDO.AI clinches three major awards for its groundbreaking Hyundai EV Campaign
VDO.AI clinches three major awards for its groundbreaking Hyundai EV Campaign Reading Time: 3 minutes This winning streak demonstrates VDO.AI’s...
Father’s Day advertising trends for 2025
It’s that time of the year when we honor all the dads and father figures worldwide. Here are some trends...
Why Trust Matters in Marketing Today
Circle of Trust: Why Trust Matters in Marketing Today Reading Time: 2 minutes In today’s crowded marketplace, trust is the...
Not all is well in the wellness industry
Every start of the year, the wellness industry takes over as consumers everywhere seek to fulfill New Year’s resolutions and...
Message to Stop Hate Captured the Most Attention at This Year’s Superbowl, According to Eye-Tracking Data
The Foundation to Combat Antisemitism’s “No Reason to Hate” advert captured the most attention from viewers during last night’s Superbowl,...
Multilocal Unveils New Brand Identity, Reinforcing Leadership in Curation
London, UK: Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation today announced the launch of...
Win at TikTok Ads in 2025 with Contextual Targeting
TikTok is no longer just a platform for viral dances and trending audio, it’s now a serious force in the...
POPULAR NEWS
