Account Based Marketing

B2B marketers today are accountable for pipeline growth. They pour budget into content syndication, programmatic advertising, and social campaigns. They track impressions, clicks, and leads....

New dashboard delivers real-time pipeline intelligence for multi-channel ABM campaigns NEW YORK, NY — April 23, 2026 — Madison Logic,...

B2B marketers have long been asked to prove pipeline impact, but most are still stuck measuring activity instead of actual...

From Johanna Shirman, growth strategist at Madison Logic    B2B isn’t boring—we’ve just made it that way.  During his keynote at B2BMX 2026, “Building a Sexy Brand in an Unsexy Industry,” Elfried Samba,...

From Brian Lubocki, senior director of enterprise account sales at Madison Logic  At B2BMX 2026 last month, a clear pattern emerged: while the fundamentals of B2B marketing remain intact, the...

During our panel discussion at B2BMX 2026 last month titled “When Traditional B2B Breaks: How GitLab, Shell Lubricant Solutions, and Palo Alto Networks...

B2B buying has become more complex, with larger buying groups, non-linear journeys, and non-traditional go-to-market motions reshaping how ABM programs...

From Julie Dorr, Lead Growth Strategist and content marketing expert at Madison Logic  At B2BMX this year, I heard one insight surfaced across conversations with other marketers:...

Each year at B2B Summit, our B2B Programs Of The Year (POY) Awards spotlight organizations that have set the standard for...

Modern B2B brand building sits at the intersection of two competing values: scale and credibility. While performance marketing promises to be efficient, people...