Account Based Marketing

What if content syndication wasn’t about generating more leads—but about creating more revenue?  In today’s B2B landscape, that distinction matters more than...

When it comes to B2B, sales and marketing alignment is often the difference between opportunities that progress and pipeline that stalls. But alignment doesn’t just happen through more...

You see a surge in direct traffic to your latest whitepaper from a top target account, but your analytics dashboard...

The rise of AI-driven search and platform summaries has changed how buyers discover and evaluate brands. In many cases, users...

Nearly half of B2B marketing leaders are prioritizing customer experience and retention, while less than 30% will continue to invest...

2026 will be a turning point for B2B marketing industry. Change is accelerating, and it’s creating new urgency around how...

SEO has always been about driving visibility to gain quality website visitors that, ideally, become customers. But in a zero-click world, visibility looks dramatically different. Users...

Marketing leaders face a critical reality: Industry analysts hold significant influence over buying decisions. Buyers trust analysts more than vendor...

Enables organizations to reach key decision-makers through more consistent, integrated campaigns across regions and channels  NEW YORK, NY — December 9, 2025 — Madison Logic,...

B2B buying decisions have become increasingly complex. Multiple stakeholders across different regions research solutions on their own terms. They stream...