Interzoo 2026, the world’s largest trade fair for the pet industry, opens with a record 2,400 exhibitors from nearly 70 countries, reinforcing its position as the most globally diverse edition in its history. The fair spans 15 halls and brings together the world’s leading pet care innovators, manufacturers, and retailers, reflecting the accelerating globalisation of the pet industry.
A Global Marketplace for a Global Industry
This year’s Interzoo brings together manufacturers, innovators, and decision‑makers from every major region. International exhibitors account for 87% of all participants, with the strongest representation from China, Italy, Turkey, the Netherlands, Belgium, Spain, the USA, Poland, and the UK. Sixteen national pavilions, including first‑timers from Thailand, Turkey, and Spain, emphasise Interzoo’s role as a global gateway for market expansion.
World Branding Awards – Animalis Edition Winners Take the Global Stage at Interzoo
The World Branding Forum marked a significant moment at Interzoo 2026 as several of its Animalis Edition award‑winning brands stepped confidently onto one of the industry’s most influential global platforms. This year’s presence was particularly notable, with distinguished winners such as Kelly & Co’s, Kaniva, KONG, Pramy, Hikari, Vancat, EHEIM, DeliBest, CIAO, Petio, KitCat, Nutriment and Juwel Aquarium showcasing their products and innovations to an international audience.
Brand Spotlight: Kelly & Co’s
Kelly & Co’s has emerged as a champion of pet nutrition, celebrated for its award‑winning freeze‑dried formulations that set the benchmark for quality, innovation, and sustainability in the industry. With a legacy built on more than a decade of dedication to pets, the brand’s products are crafted with scientific precision to deliver optimal health and palatability, earning recognition across the World Branding Awards. Beyond nutrition, Kelly & Co’s commitment to eco‑friendly sourcing and community collaboration underscores its vision of nourishing pets while protecting the planet. For pet owners, choosing Kelly & Co’s means entrusting their companions to a brand synonymous with excellence, trust, and global recognition.
A Shared Commitment to Global Excellence
The strong presence of World Branding Awards winners at Interzoo 2026 reflects the growing international recognition of pet care brands. It reinforces the expo’s role as a premier global platform where trusted names gain worldwide exposure. These award‑winning brands represent the highest standards of innovation, quality, and consumer loyalty, and their presence at Interzoo gives them unparalleled access to distributors, retailers, and partners from nearly 140 countries.
A Defining Moment for the Future of Pet Care
As Interzoo 2026 concluded, one message was clear: the pet industry is no longer defined by borders. Consumers are more informed, more demanding, and more globally connected than ever. Brands that rise to meet these expectations through quality, innovation, and trust are the ones shaping the future.
For the World Branding Awards winners who stood proudly at Interzoo, this year’s fair was more than an exhibition. It was a milestone and a moment where recognition met opportunity, and where local champions stepped confidently into the global spotlight.
