Most marketers treat AI search as a single channel and apply the same strategy across all platforms.
However, each LLM retrieves, evaluates, and recommends content differently.
If your brand isn’t optimized for specific AI models, you risk losing visibility in the channels that matter.
Beth Nunnington is the VP of Digital PR, and Paul Norris is the Senior Director of Organic, both from Journey Further.
Together, they have over 15 years of experience helping brands like Adobe, Marks & Spencer, and Dr. Martens grow their online visiblity.
In their MozCon NYC session, Beth and Paul will show you:
- How to increase visibility across ChatGPT, AI Mode, and Perplexity
- Which trust signals answer engines rely on when choosing what to cite and recommend
- Why some brands get cited and others get ignored
- How to build a future-proof AI search strategy that drives discovery across answer engines
![A study of 50,000 brands in ChatGPT [Study]](https://mgrowtech.com/wp-content/uploads/2026/07/ai-visibility-is-a-topic-level-game-a-study-of-50000-brands-in-chatgpt-study-350x250.png)
