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If you’re a startup with limited resources, it can feel challenging to build brand awareness on social media.
Where do you start? How do you focus your resources? How do you know which tactics will work and which won’t?
What’s more, the constant content demands can feel overwhelming.
Luckily, Artificial intelligence (AI) tools can simplify your social media strategy.
With AI tools, you can identify your audience, understand their needs, and create content.
Let’s take a closer look at why AI tools are so beneficial to social media. We’ll also look at some top strategies for using these tools to streamline your social content.
What Are the Benefits of Using AI for Social Media?
Social media is one of the most powerful tools for growing brand awareness.
In fact, 94% of businesses say social media impacts their brand reputation.
Since social media is so important for building your brand image, it makes sense to use the most upcoming tools to improve your social presence.
AI tools can boost social media results. These tools can analyze lots of data quickly. This gives you valuable insights fast and helps you predict trends and create hyper-targeted content.
Here are the top ways AI benefits your social media strategy:
Increases efficiency
AI automates repetitive tasks — which saves you time and helps you create more content so you can post more frequently.
Improves decision-making
AI analyzes vast amounts of data quickly. This helps you make fast decisions based on the best-performing content.
Enhances creativity
Generative AI is great for sparking creative ideas. It can create relevant content and suggest fresh concepts.
Keeps your brand voice consistent
AI can replicate your brand voice in different formats.
This keeps your messaging coherent across all social posts to build a recognizable brand image.
Improves customer engagement
AI-powered tools help you identify and reach your target audience with content that resonates with them. This boosts audience engagement.
In short, using AI helps you strengthen your social media content.
It can analyze what works and predict what your audience wants. Then, it creates content that matches these preferences.
7 AI Strategies for Startups to Boost Brand Awareness on Social Media
Ready to build your brand?
With AI-powered tools, emerging startups can reach higher levels of engagement across social channels to build a strong presence.
Let’s explore seven AI-driven strategies that drive visibility and kickstart your social media content strategy.
1. Generate Hyper-Targeted Content and Ads
61.8% of social media marketers use AI to generate social posts. 30.6% say AI is most useful for targeted campaigns.
This is because AI can help you segment your audience and create content that interests each group.
Segmentation divides your audience into smaller groups based on shared interests and preferences. When you do this, you can create content that resonates with each of these segments.
AI-powered tools like Sprout Social can analyze social media data.
These tools identify similar user behaviors and preferences — which helps you divide your audience into segments.
Once you have these segments, you can target each group with segment-specific social media ads and content.
But it can be hard to come up with enough creative ideas to speak to each segment in the right way. It’s also time-consuming to create different content for various audiences.
This is where generative AI can help.
With tools like Jasper.ai and Rytr, you can create AI-generated social media posts.
These tools can help tailor content to specific audience segments using data from social profiles and demographics.
You can add custom prompts that include details like:
- Audience interests
- Demographics
- Brand voice
An AI social media post generator can create captions, posts, and ad content. For visual content, image generator tools like Canva can create amazing AI images.
Creating content with generative AI helps improve engagement rates and reduces wasted ad spend. (Your audience is more responsive since they see content that truly interests them.) And you spend less time on content ideation and creation.
2. Repurpose Content
If you want to build brand awareness, you need to maximize your audience reach.
While AI tools are great for generating new content, they’re also good for repurposing content.
You can use AI tools to repurpose content in a few ways:
- Upcycle old content into new posts.
- Repurpose content from other platforms (like blogs) into social media content.
- Change content aimed at one audience segment so it speaks to a different segment.
- Translate content into different languages to reach global audiences.
If you’re repurposing content by changing its format, consider using the following AI tools:
- Text-to-Speech (TTS): Turn blog posts into audio recordings
- Speech-to-Text (STT): Repurpose video or audio content, like podcasts or webinars, into transcribed text
- Video transcription: Transcribe videos to create text-based static posts
- Content summarization: Condense long articles and research papers into snappy social posts
- Text-to-video: Repurpose blog posts into short-form videos
Repurposing content in this way cuts down on content creation time. It also helps you create many posts from one piece of content. This makes it easier to post more frequently.
3. Automate Content Curation
Save your content creators time. Use AI to automate content curation.
While original content is great, your content strategy can also include content from other sources. This builds credibility by sharing valuable insights from industry-relevant sources.
But curation, like creation, takes time.
AI tools like Quuu speed this process up.
These tools curate and schedule posts for you so your social media accounts get a steady flow of fresh, credible content.
(Now you have more frequent posts, and you don’t have to spend hours on research.)
It’s a great way to add a wide range of content that aligns with your current customer profile target and keep your social accounts active.
4. Monitor Sentiment and Customer Feedback in Real Time
44% of companies see sentiment analysis as one of the most important ways to use AI and ML for marketing purposes.
Try AI-powered sentiment analysis and social listening tools to keep track of how people feel about your brand.
Tools like Brand24 and MonkeyLearn scan digital interactions to identify patterns in reviews and comments.
This real-time insight helps you understand customer opinions so you can respond to feedback quickly. It also shows you what customers enjoy, so you can double down on these efforts.
5. Support Customers with AI Chatbots
AI chatbots provide quick support directly through the chat window on your social platforms. These AI chat tools can answer questions and solve problems without human intervention.
As 93% of business leaders agree, AI is ideal for scaling customer care.
Tools like Intercom help you offer real-time support through social media. This improves the customer experience without the need for many support agents.
But how does this improve brand awareness? Chat AI makes your brand more memorable. When potential customers leave with a positive impression of your business, they keep your brand in mind.
6. Automate Influencer Marketing
Influencer marketing is a powerful way to spread brand awareness. 80% of brands say they get high-quality customers through this channel.
But this medium is changing. Nearly 75% of marketers believe it can be automated, with more than 60% planning to use AI to do this.
AI influencer marketing platforms can connect you with the right partners for your brand. Tools like Hypefy use social media analytics to find influencers that align with your brand and audience.
These tools handle everything.
They match you with influencers, generate briefs, and communicate with influencers. They also handle outreach and contract negotiation. They even organize, review, and approve content.
This approach helps social media managers build relationships with credible influencers. It also cuts down on the time it takes to build and manage these relationships.
7. Identify Future Trends
89% of business leaders agree that social media data is vital for predicting future trends. But manually analyzing this data can be slow and inaccurate.
AI can help speed this up and improve it. It can help social media managers spot future trends before they take off.
Tools like Agorapulse and Sprout Social examine past data, social media conversations, and current trends. They use this data to predict what’s coming next. With such powerful tools available, 45% of marketers say AI is most valuable for predictive analytics capabilities.
You can adjust your strategies, proactively, plan campaigns, and gain a competitive edge.
Wrap Up
AI can help you boost brand awareness. You can create hyper-targeted content, engage customers, and predict trends.
With these tools under your belt, your social media marketing campaigns become far more effective and efficient.
Start by using sentiment and analytics tools to understand what your customers think and how they behave. Then, focus your energy on how best to use AI to generate content that resonates with your audience.
Best of luck!
PS: Looking for personalized guidance to transform your social media strategy? Contact Social Media Hat today.
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