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Looking for the latest Hootsuite product features? This month’s updates focus on making your social marketing efforts more streamlined and expanding to new networks. From TikTok Business Messaging to Snapchat data in social listening to Bluesky Publishing, here’s a look at all the new features we’ve released up to September 25, 2025.
Quick summary of September updates:
- Create Amplify posts directly from Plan
- TikTok Business Messaging in Inbox 2.0
- Manage Click to Message Ads in Hootsuite
- Snapchat public content catalogue in Listening
- Bluesky publishing
What are the Hootsuite product updates for September 2025?
Employee advocacy: Create Amplify posts directly from Plan
Managing employee advocacy content is one step easier than before. With one click, you can now send content from your Hootsuite content calendar straight into Amplify.
This update helps Amplify admins:
- Easily reuse approved social content from social channels and save time building their Amplify content library for advocates
This update streamlines employee advocacy by turning approved calendar content into Amplify posts with one click.
Engagement: Inbox 2.0 now supports TikTok Business Messaging
You can now send and receive TikTok Business Messages through the Hootsuite dashboard.
Benefits include:
- Manage TikTok private conversations alongside public comments in the same inbox
- Route customer messages efficiently and reduce response times
This update brings TikTok Business Messaging into Hootsuite Inbox, so social teams can manage every customer conversation in one place.
Social advertising: Manage Click to Message Ads in Hootsuite
Running paid and organic social ads together is now easier. You can build and manage Facebook and Instagram Click to Message Ads right in Hootsuite.
Why this matters:
- Combine organic content and social ads in one all-in-one social media management platform
- Respond to resulting conversations in real-time within Inbox 2.0
- Get in-depth post-performance insights with advanced analytics reports
This update unifies organic and paid engagement by letting you run, monitor, and respond to Click to Message Ads without leaving Hootsuite.
Social listening: access Snapchat’s public content catalogue
Social listening expands with access to Snapchat’s public content, including stories, saved stories, and spotlights.
This update supports better decision-making by:
- Surfacing trending topics and brand mentions from Snapchat
- Enriching sentiment analysis with post-level engagement data
- Strengthening your social media strategy with more complete insights
Heads up to businesses with a Gen Z audience: This update means Hootsuite customers can now do social listening on Snapchat, giving you more complete insights into brand mentions, sentiment, and trends.
#1 Easy Social Listening
Brand mentions, trending topics, and sentiment at your fingertips. Enhance your social strategy with the insights that matter.
Bluesky joins the list of supported social media networks in Hootsuite. In addition to having access to social listening Bluesky data, you can now publish and schedule Bluesky posts alongside your other social network content.
With this update, you get:
- Post-scheduling and publishing tools for Bluesky
- Recommended best times to post for Bluesky
Now, you have the ability to test reaching your audience on a new social network that is growing in popularity. To use it, simply connect your Bluesky account within Hootsuite, compose or schedule posts as usual, and manage your content alongside other networks.
Those are all the new Hootsuite product features for September 2025. We hope they help your team save time, uncover new audience insights, and try new things on new networks.
