September 5, 2025 | Rhiannon Day
Sinewave, the world’s only B Corp certified independent connection provider (ICP), has chosen Resonates to raise its profile and drive awareness among its key energy infrastructure target audiences.
Founded in May 2015, Sinewave has grown from a living-room operations and maintenance startup, through to a leading ICP with sales of more than £30 million. Today the business is ranked among the Sunday Times’ 100 fastest growing, providing turnkey solutions for infrastructure projects up to 400 kilovolts (kV) across the renewable energy, data centre, EV charging, and industrial and commercial sectors.
A fast-changing landscape
Independent connection providers are at the heart of the UK’s fast-evolving power distribution sector. Against a backdrop of connections reform, queued projects and stalled developments, infrastructure providers are seeking ways unblock essential schemes, and build the services our economy demands. Sinewave’s growth has been founded on innovation, backed up by a track record of delivering challenging electrical infrastructure projects on time, and with a focus on safety and sustainability.
As the business targets growth sectors for power demand, it has turned to Resonates to help communicate its turnkey power propositions, and its deep experience of connecting success. Resonates’ experts have created a strategic plan for introducing Sinewave to the media, generating coverage in key publications, and helping establish the business as experts in all low and high-voltage infrastructure projects.
“Ten years in, and Sinewave is brilliantly positioned as a major player in a thriving industry,” said Tamara Southworth, head of brand and ESG. “We’ve grown from sales of £250,000 to more than £30 million, and have our sights set far higher still. But we want to get there on our terms, delivering projects in our own way: safe and sustainable from start to finish.
“Resonates will provide crucial expertise in helping amplify our messaging, and cement our position as reliable experts in a complex field. We’re thrilled to have them in our corner.”
Hannah Thame, account director at Resonates, added: “Sinewave exists in a competitive industry, but its strong track record and excellent proposition help it stand out from the crowd. As PR experts, it’s always exciting to work with a dynamic company with great people and culture, and that has interesting projects to shout about and success stories to tell.”
With multiple clients across electricity generation, distribution and connections, Resonates has deep, sector-specific understanding of the UK’s rapidly changing power industry. From Clean Power 2030 to net zero 2050, via TMO4+ and the Future Energy Scenarios, we understand the challenges and changes in this vital sector. If you’re looking to make your power stories stand out, like Sinewave, get in touch.
