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Home Ad Management

Viant Launches IRIS-enabled™ Content Report and Pre-Bid Targeting

Josh by Josh
August 25, 2025
in Ad Management
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Ad Tech DailyExpanding CTV Capabilities and Merging Brand Impact with Digital Precision IRVINE, Calif. — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a major advancement with IRIS-enabled™ Content Report and Pre-Bid Targeting within the Viant Demand-Side Platform (DSP). This strategic integration marks a significant milestone for Connected TV (CTV) advertising, […]

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The post Viant Launches IRIS-enabled™ Content Report and Pre-Bid Targeting appeared first on Ad Tech Daily.



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