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Home Google Marketing

AI Mode in Google Search adds personalization, agentic features

Josh by Josh
August 23, 2025
in Google Marketing
0

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AI is making Google Search radically more helpful, so you can ask any question on your mind and get things done. Starting today, we’re bringing more advanced agentic and personalized capabilities to AI Mode so you can make progress on your tasks and get more tailored information based on your interests. We’re also bringing AI Mode to even more people around the world. Read on for more.

Get things done with agentic capabilities in AI Mode

New agentic capabilities in AI Mode can help you get things done more easily. We’re starting to roll out today with finding restaurant reservations, and expanding soon to local service appointments and event tickets.

For example, you can now ask about getting a dinner reservation with friends that includes multiple constraints and preferences — like party size, date, time, location and preferred cuisine — and AI Mode will streamline this process. Searching across multiple reservation platforms and websites, it will find real-time availability for restaurants that meet your specific needs — and then present you with a curated list of restaurants with available reservation slots to choose from. AI Mode does the legwork and links you directly to the booking page, so you can easily take the last step and finalize your reservation.

Under the hood, AI Mode uses the live web browsing capabilities of Project Mariner, direct partner integrations on Search, and the power of our Knowledge Graph and Google Maps to help users take action on the web. We’re working with partners like OpenTable, Resy, Tock, Ticketmaster, StubHub, SeatGeek, Booksy and many more to make this experience possible.

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