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Every year on September 1st, Harry Potter fans worldwide mark the return to Hogwarts with a wave of nostalgia and celebration. In 2025, Warner Bros. is pulling out all the stops to make this year’s “Back to Hogwarts” festivities more magical than ever. The global campaign centers around the 20th anniversary of Harry Potter and the Goblet of Fire, with special screenings planned in cinemas across the U.S., Canada, Europe, and Asia. In London, fans will be treated to a free screening at Cineworld Leicester Square, complete with a live Q&A featuring James and Oliver Phelps—Fred and George Weasley themselves.
Beyond the big screen, the celebrations extend into digital realms. Snapchat is launching four new 3D Bitmoji lenses that transport users into iconic scenes from the franchise, including Platform Nine and Three-Quarters and the Goblet of Fire ceremony. Meanwhile, Wizarding Wednesdays return with weekly giveaways, and fans can expect exclusive merchandise drops at Harry Potter stores in New York, Chicago, and London’s Platform 9¾ shop.
Wands Up!
Internationally, themed events are popping up in cities like Paris, Hamburg, Milan, Tokyo, and Hangzhou, ranging from immersive quizzes and meet-and-greets to theatrical performances and even a ceremonial pitch at a Japanese baseball game. Fans in Madrid and Milan will enjoy countdown events with surprise guests and interactive games, while Germany’s Thalia bookstores are hosting sleepovers and magical displays.
While King’s Cross Station won’t host its usual countdown this year, fans are encouraged to join the festivities online through a global showcase streamed on YouTube, TikTok, and Instagram. Whether through film, fashion, or fandom, Back to Hogwarts 2025 promises to be a spellbinding celebration of the wizarding world’s enduring magic.
There are more Back to Hogwarts activities and events yet to be announced. Visit www.harrypotter.com to stay up to date, get sorted into your Hogwarts house, and join the Harry Potter Fan Club.
A Glimpse into the Wizarding World of Harry Potter
Harry Potter is a globally beloved fantasy series by British author J.K. Rowling. It follows the journey of a young orphaned boy, Harry, who discovers on his 11th birthday that he’s a wizard. He’s invited to attend Hogwarts School of Witchcraft and Wizardry, where he meets lifelong friends Ron Weasley and Hermione Granger—and begins to uncover the truth about his magical heritage.
The series spans seven books, each representing a school year at Hogwarts. Harry faces increasingly dark and complex challenges as he grows older, including the return of the dark wizard Lord Voldemort, who murdered his parents and seeks to dominate both the magical and non-magical worlds. They’ve sold over 600 million copies worldwide, making them the best-selling book series in history.
Wizarding Worlds Reignite
The 20th anniversary of Harry Potter and the Goblet of Fire isn’t just a milestone—it’s a cultural moment that reflects how deeply the series continues to resonate across generations. This particular installment marked a turning point in the franchise, introducing darker themes, complex character arcs, and the high-stakes Triwizard Tournament that expanded the wizarding world beyond Hogwarts.
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