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Home Channel Marketing

8.64% of AI Overviews Appear Outside Position #1 (And as Low as Position #6)

Josh by Josh
July 18, 2025
in Channel Marketing
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8.64% of AI Overviews Appear Outside Position #1 (And as Low as Position #6)
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AI Overviews aren’t always in the first position in the SERPs.

For example, here’s an AI Overview in the 2nd position.

AI overview example in the 2nd position

See where AI Overviews appear outside of position 1

You can use the SERP features filter along with the Position filter to find some of the AI Overviews outside the top position. Head to Ahrefs’ Site Explorer, navigate to the Organic keywords report and copy these filters:

I asked our awesome data scientist Xibeijia Guan to find out how often they show in different positions. She pulled 10M SERPs with AI Overviews total, 1M per country across 10 different countries in July 2025.

AI Overviews show outside of position 1 for 8.64% of queries. The lowest position we saw them was 6th.

10M AI Overviews had them in 1st for 91.36% of SERPs

We also noticed slight differences in countries, with Japan and Spain having more AI Overviews outside of position 1.

AI Overviews across different countries

Right now there aren’t a lot of AI Overviews showing outside the 1st position, but it does seem like Google is willing to rank some of them lower. It makes me wonder if they have some kind of scoring for how good the generated AI Overview result is.

I’m also curious if they start ranking them outside of position 1 more often, or if they decide to go back to all of them being in position 1.





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