Get ready to celebrate the top content innovators of the year. Winners will be revealed at a special luncheon in September.
PR Daily is excited to unveil the finalists for its 2025 Content Marketing Awards. These remarkable individuals, teams and organizations have crafted content that rises above the noise and delivers measurable impact in today’s ever-evolving media landscape.
This year’s finalists have set the bar high. Their entries stood out to our panel of judges for their originality, strategic insight, storytelling finesse and impressive results. Whether through integrated campaigns, purpose-led messaging or data-driven storytelling, each finalist represents the cutting edge of content marketing excellence.
The 2025 program features recognition across a diverse set of categories — from content series and branded journalism to SEO strategy and video storytelling — along with top honors for Campaign, Strategy and Team of the Year. These honorees have shown not only creative brilliance, but also a clear vision that drives business growth and brand value.
“Congratulations to the finalists in PR Daily’s 2025 Content Marketing Awards,” said Brendan Gannon, senior marketing manager for Ragan’s and PR Daily’s Award programs. “Your ability to craft content that informs, engages and converts sets a high standard in our industry. This recognition reflects the extraordinary work you’ve done to push the boundaries of what’s possible in content marketing.”
Read on to discover the full list of finalists who are moving on to the next stage. Then, join us to honor their accomplishments at the Content Marketing Awards Luncheon on September 25, 2025, at the historic Yale Club in New York City — an afternoon of celebration, networking and storytelling excellence.
Click these links to jump to each section.
Finalists: Grand Prize
Agency of the Year • Campaign of the Year • Strategy of the Year • Team of the Year
Finalists: Content Marketing Campaigns
Annual Report • B2B Campaign • B2C Campaign • Brand Awareness • Brand Journalism/Online Newsroom • Branded Content Series — B2B • Branded Content Series — Consumer • Branded Content Site • Branded Podcast • Campaign for Educational Institution • Corporate Blog • CSR Report • Editorial Strategy • Employee Engagement • E-Newsletter • Event • Executive Communications • Healthcare Campaign • Influencer Marketing Campaign • Integrated Content Marketing Campaign • Lead Generation • Long-Form Video • Media Relations Campaign • Microsite • Multiplatform/Omnichannel Content • Overall Use of Video • Public Health Campaign • Publication • Purpose-Driven Campaign • Short-Form Video • Talent Recruitment or Retention • Technology Campaign • Thought Leadership Campaign • Travel, Hospitality and Tourism Campaign • Use of AI • Use of Research/Surveys • Use of SEO • Use of Social Media • Use of White Paper/Special Report • User-Generated Content • Video Series
Awards of Distinction
Gregory FCA
myWHY Agency
TERAMOK
BERNINA of America: BERNINA 990 Preorder Campaign
Blue Origin: New Glenn Inaugural Launch Social Campaign
Children’s Cancer Center of Lebanon: What If
Delta Dental Insurance Company: Breaking the Silence: Menopause and Its Effect on Oral Health
Fortune Brand Studio and Accenture: Reinventing the Fortune 500
myWHY Agency: Project #BeKind
Purdue Brand Studio: “Boilers to Mars”
ServiceNow: Talent Brand Marketing
Ubisoft: Star Wars Outlaws
Delta Dental Insurance Company: Breaking the Silence: Menopause and Its Effect on Oral Health
J.P. Morgan Wealth Management: The Know education portal and newsletters
Raistone: Bridging Strategy and Success
Pfizer: Pfizer’s Digital Communication Team
Purdue Brand Studio: Purdue Brand Studio
WithMe: WithMe Marketing Team
Campaign Categories
Army & Air Force Exchange Service: Exchange Strong
MD Anderson Cancer Center: FY24 Annual Report
OneTrust: Defining a New Direction for Data in 2025
SingHealth: SingHealth Duke-NUS AMC Impact Report FY23/24
Wellabe: Wellabe 2023 Annual Report
ADP: ADP Grit & Wisdom Contest
Aggreko: Driving Innovation: How Aggreko Energized a Premier Racing Event
Certinia: International Services Week
Crexi: Crexi
Fortune Brand Studio and Accenture: Reinventing the Fortune 500
INK Communications Co. + Sparkfund: Sparkfund Thought Leadership
Ocrolus: Ocrolus: Transforming Lending with Intelligent Document Automation
BERNINA of America: BERNINA 990 Preorder Campaign
CableTV.com: Chief of Cheer — Holiday Dream Job
London Northwestern Railway: Destination London
The Romans: Ring Pet Portraits
WebMD Health Services: Beat the Boss Challenge Campaign
Aggreko: Driving Innovation: How Aggreko Energized a Premier Racing Event
Arnold Worldwide: Boring Before Brilliance
Asurion: Tech Care Break-Up
CSX Corporation: CSX Heritage Locomotive
HighSpeedInternet.com: Houston Compare and Save
myWHY Agency: Project #BeKind
Purdue University: Purdue University’s “In Our STEM Era” Makerspace
Regional One Health: Specializing in Tomorrows
Resorts World Las Vegas: Rule the World 2.0
UC Davis Health and BPD: Believe in Better
Brand Journalism/Online Newsroom
Esri: Thought Leadership Content Writers
Northeastern University: Northeastern Global News
Branded Content Series (Print or Digital) – B2B
Buildertrend: Builder-Led Webinar Series
Fortune Brand Studio and the Macao Government Tourism Office: The New Standard of Excellence
Vizient: From Every Angle
Branded Content Series (Print or Digital) – Consumer
Arnold Worldwide: Boring Before Brilliance
Equifax: “Equifax Learn” Credit Education Series
AGCO: AGCOCorp.com
Fortune Brand Studio and Accenture: Reinventing the Fortune 500
J.P. Morgan Wealth Management: The Know education portal and newsletters
Alliance for Clean Energy New York: “Plugging In”
BERNINA of America: Sew & So Podcast
Gregory FCA: PlotLines
Spectrum Science and UroGen Pharma: The UroGist: A Podcast for Urologists, by Urologists
The Romans New York: Grindr Presents: Who’s The Asshole
Thoma Bravo: Thoma Bravo’s Behind the Deal
Campaign for Educational Institution
Purdue Brand Studio: “Boilers to Mars”
Purdue Global: Purdue Global Team USA Athlete Campaign (Paris 2024)
Syracuse University: Image Campaign
MD Anderson Cancer Center: Cancerwise Blog
VUMI Group: VUMI Blog
Call of Duty Endowment: #CODEUAVChallenge
Chestnut Hill Realty: CHR Cares Annual Report
J.P. Morgan Wealth Management: The Know education portal and newsletters
Protiviti: VISION by Protiviti
Revmade: The Well by Northwell Health, with Revmade
CCRC: CCRC News Update
Cemex: Echoes
DDC Public Affairs: Truth over Trending: Becoming an Empowered Voter
Esri: Laura Krenek, Wanru Liu
GE Aerospace: Launch Day 2024
UC Davis Health: Innovation News & Notes E-newsletter Series
Wellabe: Wellabe Consumer E-Newsletter
CBUSA: The Summit by CBUSA
Pfizer: SXSW Podcasting Lounge
Purdue University: Purdue University and Indianapolis Motor Speedway Total Solar Eclipse Event
SEGA of America: SEGA’s Sonic Central 2024 Brings Together Sonic Fans Globally for a First Look at Exciting Programs for the Iconic Franchise
Sundae Creative: PRIME VIDEO PAGES: A Holiday Café Series
Vizient: Summit Daily Dispatches
Fortune Brand Studio and Delta Air Lines: “Elevating Employees to New Heights”
Inovalon: Meet the Experts
Barton Associates: Locum Heroes
Children’s Health: Children’s Health Leverages Multifaceted Communications Campaign to Announce Plans for Transformative New Pediatric Campus to Meet the Surging Demand for Pediatric Care in North Texas
Lambert by LLYC: Missouri Department of Health and Senior Services — Vaccine Confidence and Awareness
Regional One Health: Specializing in Tomorrows
UNAC/UHCP: Maui Safe Staffing
Buildertrend: “A New Way to Work” Influencer Campaign
myWHY Agency: Project #BeKind
PayrollOrg: National Payroll Week
Porter Novelli: Lucas Gomitas
Sundae Creative Agency: I Am: Celine Dion
Integrated Content Marketing Campaign
Barton Associates: Locum Heroes
BERNINA of America: BERNINA 990 Preorder Campaign
Civilian: Live Beyond Campaign — Integrated Content
HighSpeedInternet.com: Houston Compare and Save
Initium Health: The Tea on THC
Lambert by LLYC: Missouri Department of Health and Senior Services — Vaccine Confidence and Awareness
Mimecast: Global Threat Intelligence Report
Purdue Global: Purdue Global Team USA Athlete Campaign (Paris 2024)
Inovalon: Competitive Takeout Success: Driving $1M+ Pipeline with a Two-Touch Content Syndication Campaign
3M: Green Works
Adtalem Global Education: From Classroom to Courtroom: A Walden University Alumnus’ Impact on a Landmark Trial
Arnold Worldwide: Boring Before Brilliance
Fortune Brand Studio and Accenture: Reinventing the Fortune 500
Purdue Brand Studio: “Boilers to Mars”
BOK Financial: Hispanic Financial Literacy Campaign
Delta Dental Insurance Company: Breaking the Silence: Menopause and Its Effect on Oral Health
Hot Paper Lantern: Hot Paper Lantern and Nikon Small World
Kafka Media Group: MasterClass at Work
Sega of America: SEGA Spotlights ‘Shadow the Hedgehog’ with SONIC X SHADOW GENERATIONS and Fearless: Year of Shadow Campaigns
Ubisoft: Star Wars Outlaws
UPRAISE Marketing + PR: Shaping the Narrative Around Privacy-Forward Solutions in a Cookie-Less Era
Branigan: Blueprint for Net Zero: Innovations Driving Decarbonization in the Built Environment
Civilian: Never a Bother Microsite
Purdue Brand Studio: BoilerstoMars.com
Multiplatform/Omnichannel Content
Aggreko: Driving Innovation: How Aggreko Energized a Premier Racing Event
Aggreko: Powering the Future with Aggreko’s Electrical Distribution Solutions
HighSpeedInternet.com: Houston Compare and Save
myWHY Agency: Project #BeKind
Fortune Brand Studio and Accenture: Reinventing the Fortune 500
myWHY Agency: Project #BeKind
Purdue Global: Purdue Global Team USA Athlete Campaign (Paris 2024)
Civilian: Live Beyond Campaign
Delta Dental Insurance Company: Breaking the Silence: Menopause and Its Effect on Oral Health
Initium Health: The Tea on THC
Lambert by LLYC: Missouri Department of Health and Senior Services — Vaccine Confidence and Awareness
Songbird Marketing & Public Relations: Oklahoma Dental Foundation MobileSmiles Clinic Unveiling
Publication (Print or Digital)
Betty Irene Moore School of Nursing at UC Davis: Annual Magazine 2024
Children’s Hospital Association: Children’s Hospitals Today
Health Foundation of South Florida: Black Health Summit Report
Vizient: 2025 Trends Report: Strategy is (Finally) Back in the Driver’s Seat
Vizient: Overcoming Capacity Constraints: Top Healthcare Leaders Share Their Strategies
myWHY Agency: Project #BeKind
UNAC/UHCP: Maui Safe Staffing
@properties Christie’s International Real Estate: Discover Chicago’s #1 Brokerage
Army & Air Force Exchange Service: Tip of the Spear
Cemex: Echoes
DDC Public Affairs & American Public Transportation Association: Voices for Public Transit
Initium Health: The Tea on THC
Northeastern University: Northeastern Global News
Purdue Global: Purdue Global Team USA Athlete Campaign (Paris 2024)
Regional One Health: Specializing in Tomorrows
TERAMOK: Kirill Samarits
Talent Recruitment or Retention
ServiceNow: Talent Brand Marketing
Certinia: International Services Week
Fortune Brand Studio and Accenture: Reinventing the Fortune 500
BKM Capital Partners: BKM Intel Thought Leadership Series
BOK Financial: Moving Forward in a Changing World: BOK Financial 2025 Market Outlook
Daversa Partners: Daversa Partners
Delta Dental Insurance Company: Breaking the Silence: Menopause and Its Effect on Oral Health
Guardian: Mind, Body, and Wallet
Manulife John Hancock Retirement: Global Financial Resilience and Longevity Campaign
Manulife: Cultivating 2SLGBTQIA+ Health in the Workplace
PA Consulting: Brand Impact Index
Travel, Hospitality and Tourism Campaign
Fortune Brand Studio and the Macao Government Tourism Office: The New Standard of Excellence
Travel Manitoba: This Is Tourism
Brafton: Brafton Marketing
Daversa Partners: Daversa Partners
Gregory FCA: Gregory FCA
Grokker: Grokker’s AI-Powered Approach to Employee Wellbeing
Barton Associates: 2024 Survey Research
Lambert by LLYC: Missouri Department of Health and Senior Services — Vaccine Confidence and Awareness
WhistleOut: Mobile Overspending Report
CleverFiles: CleverFiles Team
WhistleOut: Mobile Overspending Report
Wonderthink: UNSW — Progress For All
Aggreko: Energizing the Track: Aggreko’s Winning Social Media Strategy
Army & Air Force Exchange Service: MILITARY STAR card expansion
Children’s Health: Children’s Health Revamps Social Media Strategy, Prioritizing Parents While Putting Kids in Charge
Civilian: Never A Bother Social Media
Just Drive Media: Engaging Audiences with Moonshot Moments
Resorts World Las Vegas: Rule the World 2.0
Use of White Paper/Special Report
Crexi: Crexi
Health+Commerce and InspiroGene by McKesson: 2024 Cell and Gene Therapy Report
LevLane Advertising: The Women Are Not Alright
Manulife Group Benefits: Promoting Women’s Health
SOFTSWISS: SOFTSWISS
WhistleOut: Mobile Overspending Report
Cemex: Echoes
Northeastern University: Northeastern University Social Media Ambassadors
3M: Green Works
Aggreko: Powering the Future with Aggreko’s Electrical Distribution Solutions
Arnold Worldwide: Boring Before Brilliance
Buildertrend: Behind the Business: Killowen Construction
Cemex: Echoes
Fortune Brand Studio and the Macao Government Tourism Office: The New Standard of Excellence
Hyundai: Lightning in the Throttle Content Series
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