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Home Brand Management

Vans didn’t need reinventing – Accept & Proceed’s new brand identity understands that

Josh by Josh
August 11, 2026
in Brand Management
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Vans didn’t need reinventing – Accept & Proceed’s new brand identity understands that


I love my Vans almost literally to death: the little black, three-hole plimsolls are so well-loved that there are holes in both big toes, and on the right side, actual horizontal tears across the top. They’re sun-bleached to the point of almost unrecognition, holey as hell, ripped up and yet still, so unbelievably comfortable that I can’t bear to part

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The post Vans didn’t need reinventing – Accept & Proceed’s new brand identity understands that appeared first on BP&O – Branding, Packaging and Opinion.



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