Watsons, the flagship health and beauty brand of AS Watson, has unveiled Watsons Evergreen, as part of AS Watson’s 185th anniversary celebrations. To elevate its significance and create a consistent and credible expression across markets, Watsons partnered with the Pantone Color Institute™, the world’s leading authority on colour. Combining Watsons’ rich heritage with Pantone’s expertise, the collaboration helped define and articulate a global brand asset that captures the essence of Watsons and its vision for the future.
A Colour That Brings the Brand to Life
Watsons Evergreen is a vibrant blue-green hue that symbolises everyday vitality, care and reassurance, reflecting Watsons’ purpose of helping customers LOOK GOOD, DO GOOD, FEEL GREAT every day. As a distinctive visual identity, it creates a shared language that connects Watsons markets worldwide.
From Watsons’ logo and store design to merchandising displays, digital channels, and Own Brand products, Watsons Evergreen has long been a familiar presence across customer touch points. The Watsons Evergreen campaign will roll out across 16 markets, including Asia, Europe, and the Middle-East, through a series of customer and community activation, as well as a curated range of products, reinforcing the brand’s long-standing connection with customers and communities around the world.
Celebrating a Heritage of Trusted Care
At the heart of the initiative is a simple belief: Watsons has always been there for customers and will continue to be for generations to come.
For 185 years, Watsons has supported customers in their everyday health needs, beauty routines, and well being moments, whether in-store or online. Watsons Evergreen reflects this enduring relationship, serving as a symbol of consistency, trust, and care in an ever-evolving world.
Jared DeGuzman, Customer Director of Watsons International, said, “For 185 years, Watsons has helped customers feel healthier, happier and more confident in their daily lives. Watsons Evergreen captures that role in a simple yet powerful way. By partnering with Pantone, we’ve transformed our iconic brand colour into a global symbol of vitality, care and well being that will connect customers across every Watsons market.”
Laurie Pressman, Vice President of the Pantone Color Institute™, added, “Watsons Evergreen captures the essence of a brand that has stood the test of time while continuing to grow and evolve. It is a colour that speaks of vitality and longevity, and of a deep, lasting connection to the customers and communities Watsons has served for generations.”
As Watsons marks this milestone anniversary, Watsons Evergreen stands as both a reflection of its rich heritage and a symbol of its forward-looking vision – uniting past and future in one distinctive expression of the brand.
