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Home Brand Management

Pentagram nails controlled chaos in its identity for Manhattan “shophouse” style Thai restaurant LenLen

Josh by Josh
August 4, 2026
in Brand Management
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Pentagram nails controlled chaos in its identity for Manhattan “shophouse” style Thai restaurant LenLen

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It’s not easy to make an identity look genuinely effortless – more often than not, the very intention to do so renders the result looking the exact opposite. And nothing, no one, ever wants to be levelled with the accusation of appearing to be ‘trying too hard’. However, Pentagram New York’s partner Andrea Trabucco-Campos and team has succeeded in that

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The post Pentagram nails controlled chaos in its identity for Manhattan “shophouse” style Thai restaurant LenLen appeared first on BP&O – Branding, Packaging and Opinion.

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