• About Us
  • Disclaimer
  • Contact Us
  • Privacy Policy
Monday, September 7, 2026
mGrowTech
No Result
View All Result
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions
No Result
View All Result
mGrowTech
No Result
View All Result
Home Channel Marketing

Future Horizons: July Semiconductor Update

Josh by Josh
July 23, 2026
in Channel Marketing
0
Future Horizons: July Semiconductor Update


We’re pleased to share the Future Horizons Semiconductor July update.

You can find the latest industry insights below:

Executive Summary

July’s WSTS Report saw May’s total semiconductor sales up 118.4 percent vs. May 2025.  Month-on-month sales were also up 18.1 percent on April 2026.

To say the chip market is undergoing a boom is, by any measure, a numerical understatement, with current annualised growth rates twice the highs recorded in either the mid-1990’s memory market or early 2000’s dot com boom years.

It would however also be a gross over-simplification and potentially misleading.  This is not a ‘normal’ chip industry boom in the historical ‘three good years and one bad’ boom-bust pattern.

The current eye-watering growth is being driven by ICs, up 131.9 percent, more specifically by Memory, up 320.9 percent, and Logic, up 49.2 percent, each in turn driven by a single end market application, the white-hot AI hyperscaler boom.

Even more disturbing than the disparity in sector growth was the fact growth was being driven by ASP increases, not unit demand. This, we believe, makes the current growth rates untenable and a downstream correction inevitable.

We are still currently out on a limb and alone with this opinion; indeed, the general market euphoria shows the opposite with no sign of slowing, witness the recent WSTS industry consensus forecast calling for two further years of uninterrupted market growth.

Such an extended bull run would be an unprecedented industry first in its 70 plus year history, even more extraordinary considering the somewhat subdued global economic outlook.  Extended market booms are usually coincident, and driven by, strong GDP growth triggering broader market-based demand and associated supply-side shortages.

Time alone will tell if our cautionary view is merited but if we are wrong, we will be the first to admit it and you will read about it first here.

Market Outlook

May 2026 was the 33rd consecutive month of positive year-over-year growth making it the second longest growth period on record, with only the 35-month June 2002-May 2005 upturn longer.

The critical distinction, however, between this growth spurt and all previous upturns, is the fact it is ASP-driven and not based on strong unit shipment growth. It has also been driven by a single, highly specialist, market sector, namely AI hyperscalers, and their associated, equally unique, Logic, GPU and Memory device demand.

It has not been driven by a strong economic recovery or a broad-based upturn in demand.  As such, the broader-based Discretes, Analog, Micro, Opto and Sensor product sectors have yet to recover.

What we are seeing is a chip market that is currently dominated by AI, with its associated product shortages and sky-high ASPs.  The much broader, traditional chip markets are struggling to grow, weighed down by an overall weak global economy.

The over-riding hypothesis at the forefront of the current boom is that AI will reduce costs, shorten time to market and improve customer retention.

In other words, this is a fundamental structural shift that has barely got started and, given the huge number and large size of the datacentres needed to power this revolution, the demand for expensive processor chips and memory, as well as a myriad of other more traditional components, will continue to grow exponentially for the foreseeable future.

Whilst we do not disagree with the underlying concepts behind the AI opportunity, we believe the current forecasts all ignore two important factors.

First, these transformations always take a lot longer to materialise and evolve, with the first manifestations never the shape, size or form factor that eventually deliver the solution, think cars, aeroplanes, computers or phones, with most of the early adopters falling by the wayside on the way.

Second, it ignores the fundamental cause of all 17 previous industry downturns: excess supply. The only variable has been what created the oversupply, namely either overinvestment or a slowdown in demand.  Once additional DRAM capacity comes on line, over-capacity is inevitable … it is impossible to bring on new supply in a gradual and orderly fashion … and memory ASP growth will reverse.

Unless of course “It’s different this time!”

  • Hannah is Director of Business Development and Marketing at Napier. She has a passion for marketing and sales, and implements activities to drive the growth of Napier.



    View all posts




Source_link

READ ALSO

How to build an omnichannel strategy

Smart product categorization drives engagement

Related Posts

How to build an omnichannel strategy
Channel Marketing

How to build an omnichannel strategy

September 7, 2026
Smart product categorization drives engagement
Channel Marketing

Smart product categorization drives engagement

September 6, 2026
Reengagement email campaigns & win-back
Channel Marketing

Reengagement email campaigns & win-back

September 5, 2026
7 Best Virtual Desktop Infrastructure (VDI) Software (2026): My Picks
Channel Marketing

7 Best Virtual Desktop Infrastructure (VDI) Software (2026): My Picks

September 5, 2026
Conversational commerce platforms | Insider One
Channel Marketing

Conversational commerce platforms | Insider One

September 5, 2026
8 Free Contract Management Software for Small Businesses in 2026
Channel Marketing

8 Free Contract Management Software for Small Businesses in 2026

September 4, 2026
Next Post
Alo Expands Its Lifestyle Universe with Debut Designer Shades

Alo Expands Its Lifestyle Universe with Debut Designer Shades

POPULAR NEWS

Trump ends trade talks with Canada over a digital services tax

Trump ends trade talks with Canada over a digital services tax

June 28, 2025
15 Trending Songs on TikTok in 2025 (+ How to Use Them)

15 Trending Songs on TikTok in 2025 (+ How to Use Them)

June 18, 2025
Communication Effectiveness Skills For Business Leaders

Communication Effectiveness Skills For Business Leaders

June 10, 2025
Comparing the Top 7 Large Language Models LLMs/Systems for Coding in 2025

Comparing the Top 7 Large Language Models LLMs/Systems for Coding in 2025

November 4, 2025
App Development Cost in Singapore: Pricing Breakdown & Insights

App Development Cost in Singapore: Pricing Breakdown & Insights

June 22, 2025

EDITOR'S PICK

The judge tasked with deciding Google’s fate would rather not

The judge tasked with deciding Google’s fate would rather not

October 7, 2025
5 Bold Predictions on the Rise of Agentic AI and the $30B Orchestration Boom

5 Bold Predictions on the Rise of Agentic AI and the $30B Orchestration Boom

October 27, 2025
Circle to Search can now recognize scam texts for you

Circle to Search can now recognize scam texts for you

December 2, 2025
Ray Kurzweil ’70 reinforces his optimism in tech progress | MIT News

Ray Kurzweil ’70 reinforces his optimism in tech progress | MIT News

October 10, 2025

About

We bring you the best Premium WordPress Themes that perfect for news, magazine, personal blog, etc. Check our landing page for details.

Follow us

Categories

  • Account Based Marketing
  • Ad Management
  • Al, Analytics and Automation
  • Brand Management
  • Channel Marketing
  • Digital Marketing
  • Direct Marketing
  • Event Management
  • Google Marketing
  • Marketing Attribution and Consulting
  • Marketing Automation
  • Mobile Marketing
  • PR Solutions
  • Social Media Management
  • Technology And Software
  • Uncategorized

Recent Posts

  • SEO Got You Found. AIO Gets You Recommended in 2026
  • How Databricks and MoEngage Help Fintech Brands Scale 1:1 Customer Engagement without Cross-Border Compliance Issues
  • Turn Off New Creative Workflow (Multimedia Experience)
  • Capcom Is Reviving More Dormant Franchises After The Success Of Onimusha: Way Of The Sword
  • About Us
  • Disclaimer
  • Contact Us
  • Privacy Policy
No Result
View All Result
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions