MONTREAL, QC–TC Transcontinental has expanded raddar, the Canadian‑owned cost‑effective mass‑media platform with national scale and local precision. The rollout across all Canadian provinces is scheduled for the week of June 15. This expansion will add around 6.8 million households to the approximately 4.8 million copies already distributed weekly in Québec and British Columbia, bringing total weekly distribution to about 11.6 million copies.
raddar combines advertising and news content from TC Transcontinental customers into a single printed product delivered weekly by Canada Post. Once the rollout is complete, it will offer customized targeting through more than 500 weekly versions, each typically covering approximately 20,000 households. A companion digital platform, raddar.ca, extends the experience online.
“In an increasingly fragmented media landscape, raddar’s national expansion has the potential to unlock a new scale of mass media for advertisers and publishers, whether they want to reach 20,000 or 11.6 million households in a single week,” said Sam Bendavid, Chief Executive Officer, TC Transcontinental. “That makes raddar a compelling advertising vehicle not only for national brands, but also for small and medium‑sized businesses and publishers connecting with local communities.”
The name is purposeful: just as a radar detects, raddar helps consumers discover content that matters to them. The logo echoes the traditional radar icon while also evoking a fingerprint — a nod to content personalization and to the digital platform, raddar.ca. Vibrant, timeless colours make the product eye-catching and easily recognizable in the mailbox. raddar is 100% recyclable and contributes to the circular economy of paper.
Founded 50 years ago and close to 4,500 employees strong, Transcontinental Inc. (TSX: TCL.A TCL.B), known under the TC Transcontinental brand, is a Canadian retail marketing services company, Canada’s largest printer, and the Canadian leader in French‑language educational publishing. Driven by the vision of a more informed, educated and prosperous society, TC Transcontinental propels its clients’ success across the retail, education, book and information industries. With agility, creativity and boldness, we design and deliver innovative, high‑value products and services.
