There’s something refreshing happening at ZUS Coffee, and surprisingly, it isn’t coffee.
For a brand that has become a staple in many Malaysians’ daily routine, stepping into the tea category feels less like a menu expansion and more like a natural evolution. With the official launch of its ZUS Tea Fresh Brew Series, ZUS Coffee is inviting customers to slow down, savour a different kind of brew, and embrace the simple pleasure of an afternoon tea ritual.
Why ZUS Tea Is the Brand’s Most Exciting Launch Yet
What makes this launch stand out is its commitment to the tea itself. Rather than jumping on the milk tea trend, ZUS Coffee has built the range around freshly brewed tea made from 100% tea leaves, allowing the natural flavours and aromas to shine through. The series features the robust Da Hong Pao Milk Tea, the delicately fruity White Peach Oolong Milk Tea, and the floral Jasmine Milk Tea, each crafted to offer a richer, more layered drinking experience.
ZUS Coffee unveils Dato’ Sri Siti Nurhaliza as Brand Ambassador
But beyond the beverages, it’s the storytelling that makes this release feel special. To introduce its new tea chapter, ZUS Coffee enlisted none other than Dato’ Sri Siti Nurhaliza as its ambassador. Few personalities embody Malaysian culture, elegance, and staying power quite like Dato’ Sri Siti Nurhaliza. Her involvement instantly elevates the campaign from a product launch to a moment of national conversation. The slogan, “Pagi kopi, petang tea, ini hari Siti!” (coffee in the morning, tea in the afternoon, today Siti), perfectly captures the spirit of the campaign.
The partnership feels authentic. Dato’ Sri Siti Nurhaliza’s presence brings a sense of warmth and credibility to the campaign, reflecting the same qualities ZUS wants customers to experience in every cup of its new tea range. And let’s be honest, having Dato’ Sri Siti Nurhaliza front the campaign adds a familiar, comforting touch. It feels less like an advertisement and more like a recommendation from someone Malaysians have trusted for years.
Tea, stickers, and a chance to win a house? ZUS Tea knows how to make an entrance
To celebrate the launch, the brand is giving customers even more reason to make the switch with a nationwide scratch-and-win campaign. Every ZUS Tea Fresh Brew purchase comes with a free scratch card loaded with guaranteed rewards, while bigger dream prizes, including a Proton e.MAS and an LBS home, keep the excitement brewing. Suddenly, that afternoon tea break feels a lot more rewarding.
Adding more to the excitement is the brand’s collectible sticker promotion. Customers who purchase a ZUS Tea Fresh Brew drink via the ZUS Coffee App receive an exclusive sticker sheet featuring fun, playful phrases such as “Spill the Tea,” “Jom nge-Teh,” and “Cerita panas ni!” (Let’s Tea, Hot Story). It’s a small touch, but one that taps into today’s lifestyle culture perfectly.
ZUS Coffee turned a tea launch into a lifestyle moment
ZUS Tea Fresh Brew Series is less about expanding a menu and more about expanding the ZUS Coffee experience. It reflects a brand that’s willing to grow, experiment, and meet customers where they are, whether that’s over a morning latte or an afternoon milk tea.
