It’s always a joy to see an international design agency lavish the same respect, care, and craft on a relatively unknown, thoroughly local, but much-beloved brand as they would on, say, a household name product or world-renowned institution. And that’s exactly what Base Design (Kanal, 4P’s, The Huntington) – which has outposts in New York, Brussels, Melbourne, Geneva, and Saigon
The post Base’s brand for smalltown ’80s seafood spot Ray’s is a masterclass in earnestness done well appeared first on BP&O – Branding, Packaging and Opinion.
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