For late-night football viewing, this is the match you’ve been waiting for. Pringles has teamed up with INNOCEAN Berlin to create an innovative fashion solution tailored for the modern fan. Timed with the FIFA World Cup 2026, the partnership introduces the Night Kit: a hybrid football shirt and pyjama set designed for those who refuse to miss a match, even when kick-off happens in the early hours.
Late-night football viewing just found its perfect match
The concept is as simple as it is culturally astute. As living rooms, sofas, and bedrooms replace stadium-like gatherings, the project reimagines one of football culture’s most iconic garments—the jersey—for its most unexpected setting yet: the bed. It’s a recognition that fandom today is as likely to involve curled-up comfort as it is roaring crowds.
When the world goes football-mad, and matches unfold across distant continents, fans face a familiar dilemma: do they slip into pyjamas or pull on their team’s shirt? The Night Kit neatly resolves this question by merging both. The result is football-themed loungewear that allows supporters to stay cosy without sacrificing their sense of allegiance—complete with the added pleasure of snacking on Pringles’ signature stackable chips.
Midnight matches, maximum comfort
Importantly, this isn’t just another piece of tournament merchandise. Instead, the Night Kit serves as a commentary on how football is experienced today. It acknowledges the shifting rhythms of fandom where convenience, comfort, and personal space have become integral to the viewing ritual, and translates them into a fashion-led cultural object.
Straddling the boundaries between sportswear, sleepwear, and contemporary street culture, the Night Kit captures a uniquely modern intersection of lifestyle and loyalty. In doing so, it doesn’t just dress fans for the game; it reflects a broader shift in how the world watches it.
Night Kit ‘pyjersey’
INNOCEAN Berlin worked with renowned creative studio Sucuk und Bratwurst, based in Berlin, to develop the limited-edition shorts and shirt set for Pringles, known as a ‘pyjersey’ which will be available in Germany exclusively to a select set of style influencers.
The unisex, duvet-friendly Night Kit combines the familiar silhouette of a replica football kit with the ease and functionality of premium sleepwear. Cut from a golden fabric inspired by Pringles’ colour palette, the Night Kit bears a print based on the brand’s iconic chips. Sitting between sportswear, sleepwear, and contemporary fashion, the loungewear is designed to be worn from kick-off through to falling asleep on the sofa or tucked up in bed.
Pyjamas or jersey? Why not both
Julia Anderson, Market Activation Manager, Pringles DACH said: “We’re seeing that fan culture is changing with this World Cup and the late kickoff times, shifting more toward private settings. That’s exactly where we want to be relevant as a brand.”
“Every brand is trying to be louder during football’s biggest month. We decided to go to bed instead,” said Juan Andres Kebork, Senior Copywriter at INNOCEAN Berlin. “The project reflects the agency’s belief that brands create stronger cultural relevance when they solve real tensions rather than follow category conventions. In a landscape saturated with football marketing, the Night Kit demonstrates how a challenger mindset can transform a practical consumer reality into a cultural conversation.”
Sucuk und Bratwurt explain the designer POV: “We took vintage football jerseys as our starting point and wanted to create a pyjama you can actually wear outside. Something you could roll out of bed and wear on a quick trip to the Späti to grab a can of Pringles, because that walk deserves a look. Not quite a pyjama, not quite a jersey, the Pyjersey lives right in that sweet spot between coolness and coziness. And we’re not taking questions. The golden Pringles chip finish is doing something to us, and honestly, it should be doing something to you too.”
Snack, snooze, score
Backing the launch is an editorial campaign, exploring football fandom through the lens of contemporary fashion, nightlife, and club culture in Berlin, photographed across the city by Polo Lindström Muller and a film by Max Heeb.
The Night Kit ‘pyjersey’ will be officially revealed on 18th June with a late-night bash in a Berlin apartment. Presented in collaboration with Berlin-based global fashion and lifestyle brand Highsnobiety, the event will combine a traditional football watch party with a fashion happening, reflecting Night Kit’s blurring of football, street culture, and home life, featuring a DJ set by Alissa Zaddi. All with several tubes of Pringles to hand.
