At Silverpush, we believe the best advertising doesn’t interrupt moments; it becomes part of them. That belief took center stage at The Drum Awards for Marketing 2026, where Silverpush walked away with three gold and one silver as the tech enabler behind four award-winning campaigns across two regions.
At the APAC edition, the Bango “Great Soy Sauce Heist” campaign with Unilever Indonesia and Mindshare Indonesia (WPP Media) scored a double Gold for Inspiring Example of Technology Innovation and Brilliant Use of Data Insight, while our work with SABECO and WPP Media on Bia Saigon Chill brought home Gold for Brilliant Use of AI. Over at the EMEA edition, the Philips LatteGo campaign with Hearts & Science MENA earned Silver for Technology Innovation.
Judged by an all-brand jury of the world’s top marketers and budget holders, these awards celebrate campaigns that don’t just communicate; they connect. Here’s how each one did exactly that.
Bango: The Great Soy Sauce Heist (Double Gold, APAC)
In Indonesia, culinary attention isn’t earned; it’s bought. With rivals locking down the food show sponsorship spotlight through high-budget sponsorships, the biggest stages were effectively closed to Bango. The aim wasn’t to outspend competitors; it was to outsmart them.
Partnering with Mindshare Indonesia, Unilever’s Bango turned to Silverpush’s AI-powered contextual intelligence for a guerrilla-style conquesting strategy. On YouTube, contextual AI analyzed premium cooking content in real time. The moment creators mentioned cues like thick soy sauce or the savory taste of “gurih,” Bango ads appeared, claiming flavor authority just as culinary inspiration peaked. On TikTok, the brand bypassed sponsored stages entirely, riding native food trends like #Masak10ribu to embed itself into the food algorithm.
Instead of buying the spotlight, Bango hijacked the one already built, reaching 2M+ high-intent users on YouTube, with a 1.7x higher video completion rate vs KPI, a 3.5x higher TikTok CTR vs target, and a +1.6% uplift in brand favorability.
Bia Saigon Chill: Gold for Brilliant Use of AI (APAC)
For SABECO’s Bia Saigon Chill, the goal was to turn “maybe next time” into “Dzô!” by building real, meaningful connections with its audience while creating a frictionless path to purchase. Partnering with WPP Media, the brand leveraged Silverpush’s conversational AI to deliver seamless, real-time interactions through a 3C approach: Content that verified users’ legal drinking age before any engagement, conversation that guided them to nearby bars, exclusive discounts and table reservations, and commerce that enabled instant purchases via Shopee and Lazada.
The experience clicked with consumers, driving a 51.14% conversation rate, an average time spent of 1m29s (nearly double the norm), and 5.6x higher conversions.
Philips LatteGo: Silver for Technology Innovation (EMEA)
In MENA, Philips set out to turn coffee passion into purchase. With Hearts & Science MENA, the brand deployed Silverpush’s Multi-AI Agents to identify the most relevant coffee moments across platforms in real time and serve contextually rich LatteGo ads right there, turning attention into action with a stunning 477% sales growth from a single ad.
These wins reinforce Silverpush’s commitment to AI-driven, contextual, and conversational advertising that connects brands with their audiences in the moments that matter. We extend our heartfelt gratitude to Unilever Indonesia, SABECO, Philips, Mindshare Indonesia, WPP Media, and Hearts & Science MENA for their trust and collaboration in making these campaigns a success.
Three golds, one silver, and trust us, we’re just getting started!
