RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook are joining forces with the world’s #1 cookie to drop the Limited Edition OREO & BTS Cookies, a special OREO cookie created by BTS and dedicated to BTS fans, with a global movement as playful as the BTS universe itself. Image source: Image source: Mondelez International
OREO meets BTS in a collab that’s rewriting snack culture. This limited-edition drop blends iconic cookie indulgence with global star power, remixing nostalgic Korean hotteok flavour into a bold, global treat. It’s playful, personal, and designed to spark fan frenzy, proof that when OREO leads, the world follows.
Limited Edition OREO & BTS Cookies
This partnership is the latest expression of the OREO brand’s strategy to disrupt the competitive snack market by curating collaborations that only the OREO brand can deliver on. The Limited-Edition OREO & BTS Cookies are filled with a sweet creme that remixes the flavours of hotteok, a warm, brown-sugar–stuffed pancake popular in Korean street food markets. BTS has fond childhood memories of eating not just hotteok but also OREO cookies, making this a deeply meaningful collaboration that places a piece of their Korean heritage inside an iconic cookie they’ve always loved.
“For OREO to be the first snacking brand we’ve collaborated with globally is a huge honour. We ate them as kids, we eat them in the studio, and now OREO is helping us share a taste of home with the world,” said BTS. “We’re just so proud to add our own chapter to OREO’s amazing story.”
Unique OREO Cookie Embossments
BTS poured their love for BTS fans into the outside of their OREO cookies, too. As the band celebrates its 13th anniversary, the Limited-Edition OREO & BTS Cookies feature 13 unique embossments designed by BTS for their fans, including the band member names, a BTS light stick, and three OREO cookies that form a special message to BTS fans. The unique embossments included within each pack will vary.
While the unique OREO cookie embossments celebrate the BTS fandom, the design on the Limited-Edition OREO & BTS Cookie Packs is a vibrant homage to South Korea’s iconic street market culture—a bustling tapestry of sights, sounds, and delicious food like hotteok. From the moment fans hold the pack, the OREO brand invites them to get a taste of the energy and excitement that are such a key part of the South Korean experience.
The OREO Brand & BTS Movement is On!
This special message is the start of a global movement that the OREO brand created for fans. Inspired by the fandom’s letter-writing tradition, we’re rallying OREO and BTS fans to help create the world’s largest love letter to BTS. Starting on June 8, 2026, join the movement by scanning the QR code on the Limited Edition OREO & BTS Cookie Pack or visit us.OREOBTS.com to write a playful digital letter to BTS. As letters pour in from around the globe, fans can read each other’s words to BTS as the largest love letter prepares to come to life in the real world. Keep submitting your letters for a chance to win exclusive OREO brand & BTS prizes.
“At its core, this partnership is about shared passion. We’re uniting BTS’s incredibly dedicated fanbase with our own loyal OREO fans to create something genuinely new and exciting,” said Matt Foley, VP of Marketing, OREO. “It’s this commitment to uniting our fanbases that keeps us at the forefront of pop culture and demonstrates how a brand with a rich history can continue to lead the conversation.”
The Limited-Edition OREO & BTS Cookies are available for presale at OREO.com/UnwrapTheCollab. The OREO cookies will begin rolling out at retailers starting on June 8, 2026, and will be available only for a limited time, while supplies last.
For more information and updates on the Limited Edition OREO & BTS Cookies, fans can visit OREO.com/BTS or follow OREO on Facebook @OREOUnitedStates, Twitter/X @OREO, TikTok @OREO, and Instagram @OREO to be among the first to know about future brand news.
