At Google I/O, we shared our vision for the future of agentic commerce, anchored by our new Universal Cart, Agent Payments Protocol (AP2) and the Universal Commerce Protocol (UCP). We co-developed UCP to help make agentic commerce available to everyone, and today, we’re taking a major step toward that. We’re bringing more UCP features to Google and launching new tools to help merchants succeed in the agentic commerce era.
Introducing new UCP-powered features across Google
Our new Universal Cart is a truly intelligent shopping cart that works across retailers and across services like Search, Gemini and more. When shoppers are ready to buy, UCP makes checkout from their cart smooth. They can check out with Google Pay in just a few taps with many of their favorite brands, or transfer items to the merchant’s site to complete their purchase. Shoppers can try these select checkout features soon across retailers like Nike, Sephora, Target, Ulta Beauty, Walmart, Wayfair and Shopify merchants such as Fenty and Steve Madden. Regardless of how a shopper chooses to buy, the retailer always remains the merchant of record.
