To help advertisers keep pace with evolving consumer behavior, Google Display Ads is transitioning into a more unified environment. You can now manage your Google Display Network (GDN) presence directly through Demand Gen campaigns. Display advertisers can tap into Demand Gen to fuel discovery and action, continuing to reach audiences across 2 million sites, videos and apps on GDN
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Demand Gen drives scalable business growth across YouTube and Google’s most visual surfaces, including Discover, Gmail and Google Maps, with channel controls to adjust for performance needs. Display advertisers can still serve ads exclusively on GDN, while unlocking more streamlined campaign management, the latest features announced at Google Marketing Live, and more upcoming product innovations.
On average, advertisers adding GDN in Demand Gen campaigns see a 9.5% increase in ROI.
Food delivery platform GoFood saw a 24% decrease in CPA and 19% higher conversion volume by adding GDN.
We’ll provide updates and a migration tool to guide your transition, expected to complete by 2027. To prepare, visit the Google Ads Help Center, follow @GoogleAds or check our FAQ page.
