15 Discontinued Features From 15 Years of Facebook Ads

Here are 15 discontinued features from 15 years of Facebook ads…

1. Power Editor.

2. Facebook Exchange (or FBX).

3. Partner Categories for targeting based on buying habits from data mining partners.

4. Separate offsite conversion and targeting pixels.

5. Domain Sponsored Stories (or any Sponsored Stories).

6. Location targeting for living in OR recently in OR traveling in a location.

7. The 20% text in ad image rule.

8. Facebook Attribution Tool.

9. Facebook Analytics.

10. The original Audience Insights.

11. Inspect Tool, which included reports for Audience Saturation, Auction Competition, and Auction Overlap.

12. 28-day click conversion optimization.

13. Aggregated Event Measurement and all of the madness from iOS 14 changes.

14. The original Advantage+ Shopping Campaigns before Advantage+ Sales.

15. Detailed targeting exclusions.

Which feature do you miss the most?

This month, I celebrate 15 years of jonloomer.com. Take a trip down memory lane as I cover 15 years of Facebook and Meta advertising, complete with old screenshots.