Looking to grow your reach on emerging platforms without increasing your workload? We’ve got exciting news! You can now publish on Bluesky with Agorapulse, so you can effortlessly manage your Bluesky presence alongside your other social media accounts.
With the new Agorapulse Bluesky integration, you can schedule, publish, and manage your Bluesky content just as easily as you do for Instagram, Facebook, LinkedIn, and more—all from one platform.
In this article, we’ll walk you through what makes Bluesky unique, explain why it’s gaining traction with businesses, and how to start using it today with Agorapulse.
What is Bluesky?
Bluesky is a decentralized microblogging platform created by Jack Dorsey, the co-founder of Twitter. Originally launched at Twitter in 2019 as an internal project, Bluesky has since evolved into an independent company with a big vision: give control back to users with a decentralized platform that doesn’t prioritize a single company’s algorithm.
Bluesky experienced rapid growth in 2023 and 2024, especially as people looked for alternatives to Twitter (now X). As of early 2025, Bluesky has more than 30 million users.
What Makes Bluesky Unique?
At first glance, Bluesky looks and feels similar to other microblogging platforms, like X (Twitter), Threads, or Mastodon. It supports text posts (up to 300 characters), photos (up to 4), videos (up to 60 seconds), hashtags, mentions, replies, and reposts.
But here’s where it stands out:
Custom feeds
Users can tailor their feeds based on interests and the profiles they follow on the network. This puts user experience ahead of an algorithm and gives users more control over what they see and who can interact with them.
Bluesky feed
Choose the types of content you want to see by selecting your interests. Your feed is populated based on these interests, plus you’ll get recommendations for accounts to follow that align with these interests. You can also define content you want to avoid through customizable filters and keyword exclusions.
Bluesky interests
Decentralized social network
Bluesky operates on the AT Protocol, an open, decentralized network for building social applications. The platform doesn’t rely on a single company’s rules and algorithms. This allows for greater transparency and innovation.
The platform has also recently added a method for verifying accounts in the battle against the creation of fake profiles. This is particularly valuable for brands looking for authentic engagement from their audience, not bots.
In short, Bluesky prioritizes user agency, transparency, trust, and accessibility, not engagement metrics. If your brand shares these values, Bluesky could be a channel worth adding to your social media strategy.
How Can I Publish on Bluesky With Agorapulse?
Publishing on Bluesky from your Agorapulse dashboard only takes a few clicks. Follow these simple steps to connect your Bluesky account and start publishing and managing your content.
Step 1: Connect your Bluesky profile
- In your Agorapulse dashboard, click “Add user/profile” then select the Bluesky logo.
- Log in to your Bluesky account using your credentials.
How to connect your Bluesky profile in Agorapulse
Step 2: Create, schedule, and post on Bluesky
- Use the Publishing feature in Agorapulse to compose your Bluesky content, just as you would for any other social network.
- Add media (photos or videos) to your posts. You’ll see a preview of the post on the right, so you know exactly how it will look on Bluesky.
- You can select multiple profiles to publish the same content across different platforms simultaneously.
Publishing on Bluesky with Agorapulse
What Are the Benefits of Publishing on Bluesky With Agorapulse?
Adding Bluesky to your social strategy gives marketers access to a growing, value-driven audience that’s actively looking for alternatives to mainstream platforms.
But, how can you add another channel without adding to your to-do list? The Agorapulse Bluesky integration helps social media marketers:
- Streamline content planning: Plan your Bluesky posts alongside the rest of your content calendar, ensuring a cohesive strategy across all networks.
- Repurpose content efficiently: Easily repurpose high-performing content across different platforms, saving time and effort.
- Be consistent with messaging: Maintain a consistent brand voice and message across all your social media channels, while tailoring content for each platform.
By publishing on Bluesky with Agorapulse, you can explore this new channel without adding complexity to your workflow.
Start exploring Bluesky today and use Agorapulse to efficiently manage your Bluesky presence alongside your other social channels. Try Agorapulse free for 30 days!
