Watsons Malaysia has stepped forward as a key catalyst for Visit Malaysia 2026 (VM2026), forging a strategic collaboration with Tourism Malaysia to spotlight the country’s growing reputation as a leading health and beauty destination. Leveraging its strong brand presence, expansive retail network, and deep consumer trust, Watsons is set to play a pivotal role in promoting Malaysia’s diverse wellness, personal care, and beauty offerings to both local and international visitors.
Visit Malaysia 2026 Gains Momentum as Watsons Malaysia Drives the Nation’s Health and Beauty Tourism Appeal
On 29th April, Tourism Malaysia announced a strategic collaboration with Watsons Malaysia to support the Visit Malaysia 2026 (VM2026) campaign. This initiative sees the transformation of Watsons’s branch at Kuala Lumpur International Airport (KLIA) Terminal 2 into the first “Health and Beauty Retail Destination,” offering a tailored shopping experience for international visitors upon their arrival in Malaysia.
The launching was officiated by YB Tuan Chiew Choon Man, Deputy Minister of Tourism, Arts and Culture Malaysia, together with Caryn Loh, Managing Director of Watsons Malaysia and Chief Operating Officer (COO) of Health and Beauty Asia, AS Watson Group. This collaboration marks a groundbreaking milestone in the public-private partnership to enhance visitors’ experience in Malaysia.
In his speech, YB Tuan Chiew Choon Man said that this strategic collaboration is the best example of private sector involvement in enhancing the overall visitor experience by showcasing Malaysia’s products and culture to the world. Themed “Malaysia: A Sustainable and Culturally Rich Destination,” this campaign features authentic travel experiences that showcase the country’s unique cultural heritage, diverse traditions, and natural beauty.
Caryn Loh also expressed appreciation for the opportunity to contribute to the national tourism initiative. Watsons Malaysia is proud to collaborate with the Ministry of Tourism, Arts and Culture Malaysia (MOTAC) to create a tourist-friendly retail destination. This effort reflects the brand’s commitment to integrating the retail sector into the tourism ecosystem comprehensively through selected products, exclusive promotions, and immersive cultural elements at KLIA Terminal 2.
From Retail to Tourism: Watsons Malaysia Champions Visit Malaysia 2026
As part of the VM2026 campaign, Watsons Malaysia will introduce the Watsons One Pass initiative, allowing Watsons Club members worldwide to earn reward points at local member prices. Watsons will leverage its global network, which includes over 170 million members, to expand the promotion of Malaysia as a preferred travel destination.
To further bring the experience to life, the KLIA Terminal 2 branch has been transformed with festive décor and interactive touches inspired by Malaysia’s rich cultural heritage. In addition, a special zone has been set up to showcase local beauty and wellness brands, offering international visitors the opportunity to explore products made in Malaysia.
With Watsons in the lead, Visit Malaysia 2026 gains more than a partner; it gains a lifestyle brand that travellers already trust. Recognised as the “Brand of the Year” at the 2025–2026 World Branding Awards, Watsons Malaysia’s partnership with Tourism Malaysia cements its role as the go‑to health and beauty destination for visitors, where travel meets trusted care.
