The Complete AI Research Workflow: From Prompt Discovery to Content Creation

Now that you’ve identified prompts that are important to your business, you can add them to your AI Visibility Dashboard to track. 

Why should I track AI prompts?

Prompt tracking allows you to monitor how your brand appears in AI-generated responses, which is critical to understanding brand reach and visibility. So just like you track rankings in SERPs, you should also track your AI visibility. By doing so, you’ll get a complete picture of how your audience is finding you and spot ways to improve your brand’s presence in the marketplace. By not tracking AI visibility, you’re missing out on understanding a huge piece of the new search landscape puzzle. 

Now, you could track your selected prompts manually by going to each LLM (like Gemini), entering the prompt, and then noting what brands are being mentioned in the response. 

But let’s be honest, nobody has time for that.

AI Visibility in Moz Pro allows you to track prompts to see where and when your brand shows up in the AI-generated responses. You can also track your visibility alongside 3 competitor brands to get a better idea of how you stack up in your industry.

There are a few ways to add prompts to track in your dashboard. If you’re working in Prompt Suggestions and you’ve spotted some prompts you want to track, select them using the checkboxes on the left and then click Track prompts in AI Visibility.