10 Fan-Outs for Prompt Research — Whiteboard Friday

1. Semantic

So number 1, semantic. This is obviously one we’re very familiar with from conventional keyword research. Instead of wireless mice, what about cordless mice or other similar sorts of synonyms?

2. Entity

Number 2, entity. I might bring in a specific brand or product. Is Pulsar a good pick-up for gamers?

3. Follow-up

Number 3, follow-up. What might I be likely to ask next? How long do wireless mice last? Their battery, presumably.

4. Attribute

Number 4, attribute. How important is DPI, the sort of sensitivity of the mice? Is higher always better, or is there some sort of limit to how useful this can be?

5. Anticipate

Number 5, anticipate. What might I purchase next? Maybe I’m going to need a mouse mat, a gaming pad, or whatever that might be.

6. Factual

Number 6, factual. Say I’m purchasing this as a gift. I might not know what the typical lifespan of a product like this is. How often do gamers replace mice?

7. Tutorial

Number 7, tutorial. Perhaps I’ve purchased this for myself, and I want to make the most possible use of it. How to extend mouse battery life? For example, do I keep it plugged in all the time, or something like this?

8. Perspective

Number 8, perspective. What mice do pro gamers recommend? Or maybe this varies by the game they play or something like this.

9. Comparison

Number 9, comparison. What mice tend to last longer? Is it optical or laser? Maybe one of these technologies uses the battery faster or something like this.