Search Has Changed. And So Have We.

For years, Semrush has helped marketers win at search. Today, we’re expanding what that means.

We’re introducing a brand rewired for the new era of marketing. 

Marketers Are Under Pressure Because Rankings Alone Aren’t Enough 

People don’t just type keywords into Google anymore. They ask questions in AI tools. They discover brands on TikTok and YouTube. They get answers directly from AI summaries.

Search hasn’t disappeared; it’s expanded. AI-driven search is growing at 527% year-over-year. Brands that show up consistently in all these places are easier to find, understand, and trust. It’s a fundamental shift in how brands compete. 

But many teams still lack a clear view of what’s happening. SEO and AI visibility are often managed separately. Data is scattered across tools and teams. 

Semrush is the intelligence engine for ambitious marketers, showing where brands appear, why performance differs across platforms, and what actions improve visibility. 

That intelligence runs on real data, at scale. 

Our platform is built on one of the industry’s richest datasets, with 27 billion keywords, 43 trillion backlinks, 808 million domain profiles, and 213+ million LLM prompts. Marketers use this data to understand how their brand visibility works.

Built for the Future of Marketing 

Over 17 years, Semrush has evolved alongside every major shift in digital—from keyword tracking to social discovery to AI-driven search. As we evolved, the way we described ourselves no longer reflected what we had become. SEO is still our foundation. But visibility today goes far beyond traditional search rankings. 

The new Semrush brand brings this story together. It aligns our product, platform, and communications around a single idea: helping marketers be found everywhere search happens.

Our brand refresh gives us a clearer visual identity, a stronger voice, and a more consistent way to tell our story. You’ll see it everywhere, from our logo to our language. 

Be Found Everywhere Search Happens

The goal is the same. The brand now matches the ambition. 

Because we know what it feels like when insight meets action. 

When you spot the opportunity before your competitors do and see the results follow. 

That feeling drives everything we build.

Semrush tools don’t just show you what’s happening; they tell you what to do about it fast enough to give you an edge. 

We’re still focused on helping marketers understand and grow their brand visibility—whether they’re working solo or leading global teams.

Search will keep evolving. That includes emerging areas like agentic search optimization; ensuring AI agents doing the searching can find and interact with a brand’s content. And we’ll keep evolving.

Wherever marketers need to show up, Semrush will help them get there.