In a world where brand partnerships often feel forgotten just as quickly, LG Electronics and will.i.am keep proving there’s another way to do it. The duo has expanded their shared ecosystem with the debut of the xboom Buds Plus and Buds Lite. The new products highlight their growing commitment to the idea that premium audio isn’t a luxury add-on but a core part of modern lifestyle culture.
How the LG x will.i.am xboom Buds are Redefining Mobile Audio
The xboom brand has long been LG’s playground for high-energy audio, but the involvement of will.i.am has shifted the focus toward immersive design. This latest release isn’t just about moving units; it’s a strategic play for the “cultural commuter”—users who demand that their gear keeps pace with a fast-moving, multi-platform day.
LG xboom Buds Plus
The UVnano+1 charging case highlights a user-centric design, employing UV-C light to reduce bacteria on the earbud mesh for a demonstrably cleaner listening experience. To ensure deep immersion, integrated Active Noise Cancelling (ANC) 2 effectively isolates external distractions, providing a focused and comfortable environment.
Powering these sessions is a robust battery system offering up to 30 hours of total playtime—comprising 10 hours of continuous use and an additional 20 hours via the case. This endurance enables users to fully engage with 3D Spatial Audio, which delivers a more expansive, enveloping soundstage for cinematic listening on the go.
Beyond sound quality, the xboom Buds Plus are engineered for high-utility versatility. Thanks to multi-point connectivity, the earbuds can transition between devices without missing a beat, while an IPX4 water- and sweat-resistant rating ensures durability from the office to the gym.
Plus, users can further tailor their experience via customisable EQ settings, though the standout innovation is the built-in Bluetooth Transmitter. This innovative solution transforms legacy wired setups—such as in-flight entertainment or treadmill consoles—into modern wireless hubs, delivering a tether-free listening experience in any environment.
LG xboom Buds Lite
For those who want maximum portability without sacrificing performance, the LG xboom Buds Lite pack an impressive punch in a compact, feather‑light form. Despite their small size, these earbuds deliver up to 35 hours of total listening time—offering 11.5 hours of continuous playback on a single charge, plus an additional 23.5 hours from the charging case for worry-free, all-day use.
And while they’re the more streamlined option in the lineup, they still hold onto the essentials that matter: an IPX4 water‑resistance rating for everyday durability, customisable EQ settings for tailored sound, and a design built for comfort on the move. The result is a highly portable audio companion that doesn’t compromise where it counts.
LG xboom Buds Lite and Buds Plus are now available at LG.com and at LG authorised retailers nationwide. For more information about the full LG xboom audio lineup, visit https://www.lg.com/us/xboom.
