For years, the gold standard in Search ads was granularity. Advertisers built elaborate, multi-layered campaigns to cover every variable, from match types to device bids. In an era powered by AI, could your structure be holding you back?
In the latest episode of the Ads Decoded podcast, host and Ads Product Liaison Ginny Marvin sits down with Brandon Ervin, Director of Product Management for Search Ads, to explore the benefits of simplified campaign structures and the growing importance of early-stage search intent. Brandon and Ginny also discuss new controls and why a curiosity mindset can help you turn campaign setups into strategic levers for success.
Tune in today!
