Meta’s Threads is pulling further ahead of Elon Musk’s X on mobile, based on recent estimates from analytics firm Similarweb, reports. In the first stretch of January, Threads averaged roughly 143 million daily active users worldwide on mobile devices, compared with about 126 million for X.
Similarweb’s year-over-year snapshot shows , up 37.8 percent year-over-year, while X’s daily mobile audience fell 11.9 percent across the same period. The picture is more mixed in the US, where X still holds a narrow edge on mobile. Similarweb data puts X at about 21.2 million daily active US mobile users in early January versus roughly 19.5 million for Threads.
However, Threads’ US mobile usage has risen substantially faster over the past year, surging almost 42 percent to X’s 18 percent. X remains far larger on desktop, where it draws around 150 million daily users or visits worldwide, while Threads’ web presence sits at just 9 million.
Forbes also reported on Similarweb data for , another competing text-based platform started by Twitter founder Jack Dorsey. Dorsey left the board in the summer of 2024, later telling he believed Bluesky was “literally repeating all the mistakes we made as a company,” in reference to Twitter. The social network opened registrations in 2024, and sits now with a daily mobile user base of 3.6 million, which Similarweb says is down 44.4 percent year-over-year.
X has found itself in hot water yet again over xAI’s Grok chatbot, which was altering pictures of women on the platform to at the request of users without the consent of those pictured. In some cases, the chatbot also altered the images of underage girls. The led the company to shut off image generation for nonsubscribers and place firmer guardrails on what types of images can be generated. The delayed action came after weeks of Grok creating tens of thousands of these images, and after the Attorney General of California .
