Mindy Born
16 January 2026
LinkedIn newsletters have become one of the most effective B2B content channels. With engagement increasing 47% year-over-year as reported by the platform in 2024, and over 500,000 members actively subscribing to newsletters, the opportunity is significant. More than 36,000 active newsletters are published each month on LinkedIn.
The reason is that LinkedIn’s triple notification system (email, push, and in-app alerts) delivers content directly to subscribers, bypassing algorithm limitations that typically restrict regular posts to just 5-7% of your audience. You get guaranteed delivery to a professional audience that actively wants to hear from you.
How LinkedIn’s Notification System Works
Understanding the mechanics helps explain why LinkedIn newsletters outperform regular posts. When you publish your first edition, LinkedIn automatically invites all your connections and followers to subscribe. That’s an immediate boost regular posts never get. After that, every new edition triggers three notifications to subscribers: an email to their inbox, a push notification on mobile, and an in-app alert.
The platform’s analytics now include email sends and open rate tracking (added in February 2025), and LinkedIn automatically invites new followers to subscribe, creating ongoing growth without extra effort.
To start a newsletter, you need:
Current features include video covers, support for embedding content from 400+ providers including YouTube and SlideShare, and Google indexing so your newsletters can rank in search results. Articles can reach 110,000-125,000 characters, and you can publish one edition every 24 hours.
What Successful Newsletters Look Like
Looking at how large publishers and creators use LinkedIn newsletters shows that clear topics, consistent cadence, and tight integration with regular LinkedIn posts are common traits of widely followed publications. These newsletters live inside LinkedIn’s own interface and are distributed alongside posts and articles, which helps build habitual engagement on the platform.
WSJ Careers & Leadership
The WSJ Careers & Leadership newsletter is an official LinkedIn newsletter from The Wall Street Journal that focuses on careers, workplace dynamics, and leadership topics for professionals. Individual WSJ LinkedIn articles about work and careers often note that they are adapted from or connected to this newsletter, using shortened story formats on LinkedIn to draw readers into the broader WSJ careers coverage.
Business Insider Today
Business Insider Today is Business Insider’s LinkedIn newsletter, described on its LinkedIn page as delivering “the inside scoop on today’s biggest stories in business, from Wall Street to Silicon Valley.” It is published frequently (listed as a newsletter on LinkedIn with regular editions) and functions as a condensed briefing that links back to full Business Insider articles, effectively extending the outlet’s news coverage into LinkedIn’s newsletter ecosystem.
Richard Branson’s “Ask Richard”
Richard Branson regularly promotes his Ask Richard LinkedIn newsletter directly in posts where he asks followers for questions to feature. In these posts, he frames the newsletter as a recurring Q&A format where he selects questions from the comments and answers them in upcoming editions, making the newsletter an ongoing, interactive touchpoint with his audience.
How to Launch Your Newsletter (and Nail Your First Edition)
The launch determines everything. Your first edition sets expectations for what subscribers will receive and converts your existing network into an engaged audience. Here’s how to make it count.
Before you hit publish:
Choose a name that’s specific and benefit-driven. “Weekly Marketing Tips” is forgettable. “Growth Tactics That Work” is more specific and tells people exactly what they’re getting. Your newsletter name appears in every notification, so make it compelling.
Write a newsletter description that sells the value, not just describes the content. Answer: What will subscribers learn? How often will they hear from you? Why should they care? This appears on your newsletter page and influences whether people subscribe.
Your first edition strategy:
Lead with your best insights, not an introduction. Don’t waste the first edition on “Welcome to my newsletter!” Jump straight into valuable content. The WSJ didn’t ease into Careers & Leadership, they launched with career advice worth reading immediately.
Make it substantial but scannable. Aim for 800-1,500 words with subheadings, short paragraphs, and specific examples. Remember, people are reading on mobile during their commute or between meetings.
End with a clear reason to subscribe. Your first edition reaches all your connections and followers automatically, but they need a reason to opt in for future editions. Tell them what’s coming next and why they won’t want to miss it.
Timing your launch:
Publish your first edition mid-week (Tuesday through Thursday) between 8-10 AM or around lunchtime when LinkedIn engagement peaks. Avoid Mondays (people are catching up on work) and Fridays (attention shifts to the weekend).
Promote your launch:
Post about your newsletter on your feed the day before and the day of launch. Share a key insight from the first edition and link to the full newsletter. Your regular posts will drive further subscriptions.
Common Mistakes That Kill Newsletter Growth
Even with LinkedIn’s built-in distribution advantages, certain mistakes consistently tank newsletter performance.
- Publishing sporadically. The fastest way to lose subscribers is irregular publishing. If you commit to weekly, stick to weekly. If you can only manage monthly, commit to monthly. Subscribers tolerate less frequent newsletters better than unpredictable ones. Business Insider publishes “Insider Today” daily without fail, and subscribers know exactly when it’s coming.
- Making it all about you. Company updates, product announcements, and self-promotion belong in regular posts, not newsletters. People subscribe to newsletters for insights they can use, not another marketing channel.
- Burying the value. Don’t make readers scroll through three paragraphs of preamble to reach the meat of the content. Lead with your strongest point. If your newsletter is about marketing tactics, give them a tactic in the first 100 words.
- Ignoring newsletter-specific formatting. What works in a blog post doesn’t always work in a newsletter. Avoid massive text blocks. Break content into digestible sections with descriptive subheadings. Use bold text sparingly to highlight key points. Remember that many subscribers are reading on mobile.
- Treating it like an email blast. LinkedIn newsletters aren’t email marketing. They’re published content that happens to trigger notifications. Write for a public audience, not an email list. This means no “Hi [FirstName]” personalization, no heavy calls-to-action every three sentences, and no tracking pixels or conversion pressure.
- Publishing without a clear theme. The most successful newsletters own a specific niche. HBR’s “Management Tip of the Week” delivers exactly what the name promises. Random topics week to week confuse subscribers about what they signed up for.
- Forgetting to engage in comments. Newsletters that drive comments but get no responses from the author feel one-sided. The WSJ’s strategy of hosting Q&A sessions in comments creates community and signals that real humans are behind the content. Even just responding to a few comments per edition makes a difference.
The Numbers Behind Successful Newsletters
LinkedIn newsletters deliver strong engagement, though measuring them requires understanding the platform’s unique metrics.
Publishing frequency matters. Weekly publishing appears in nearly 60% of top-performing newsletters, suggesting consistency correlates with success. Among all newsletters on the platform, weekly publishing is less common, making it a potential competitive advantage.
Subscriber conversion shows strong initial momentum. Research found that Zoom saw approximately 10% of its LinkedIn followers subscribe within the first 24 hours of launching their newsletter. Business Insider’s newsletter gained nearly 820,000 subscribers within 24 hours of its LinkedIn launch.Open rates vary significantly. While IncRev reports that company newsletters average 40% open rates, individual results depend on audience quality and content value. LinkedIn measures “clicks to read” rather than traditional email opens, so engagement metrics differ from standard email marketing.
Why App Marketers Should Pay Attention
For mobile app marketers specifically, LinkedIn newsletters represent an underutilized opportunity. Major platforms in the space actively post on LinkedIn but don’t operate LinkedIn newsletters, relying on email and blog content instead.
This creates a gap. The guaranteed notification delivery, Google indexing, and professional targeting align perfectly with B2B app marketing goals: reaching UA managers, product leads, and growth executives where they already spend time.
Individual thought leadership consistently outperforms company-page publications. For app marketing, this suggests newsletters from founders, heads of growth, or senior marketers might outperform corporate announcements. Think less company news, more practical insights from the people doing the work.
The Bottom Line For 2026
Publish weekly if you can. Top-performing newsletters publish weekly, suggesting that a weekly publishing frequency drives results. Still, consistency is the most important thing, so start slowly and see if you can build up to weekly publishing.
Use the triple notification advantage. Unlike regular posts that reach 5-7% of followers, newsletters trigger email, push, and in-app notifications. That’s a lot of delivery reminders to people who opted in.
Take advantage of current features. Video covers, enhanced analytics with email open tracking, and universal creator access make it easier than ever to launch and measure your newsletter’s performance.
For B2B companies and app marketers, LinkedIn newsletters offer something rare: predictable reach to a professional audience without fighting algorithm changes. The question isn’t whether you should start a newsletter; it’s what you’ll publish first.
FAQs
How often should I publish my LinkedIn newsletter?
Weekly publishing correlates with higher success rates. Nearly 60% of top-performing newsletters publish weekly. Consistency matters more than frequency, so choose a frequency you can maintain consistently, whether that’s weekly, bi-weekly, or monthly.
What’s a good open rate for LinkedIn newsletters?
Company newsletters average around 40% open rates, though LinkedIn calls it “clicks to read”. Focus on maintaining engaged subscribers rather than chasing metrics.
Can I run multiple LinkedIn newsletters at once?
Currently, you can only create and maintain one newsletter per profile. Consider building one strong, consistent publication rather than spreading your efforts thin.
Mindy Born
Mindy Born is a content manager at Moburst, with a background in tech journalism, illustration, and copywriting. She develops creative campaigns that combine strategy with storytelling, turning ideas into engaging content.
