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Home Brand Management

The SKIPPY® x Milk Bar® Reveals the Secret Ingredient Behind a Holiday Favourite

Josh by Josh
December 20, 2025
in Brand Management
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The SKIPPY® x Milk Bar® Reveals the Secret Ingredient Behind a Holiday Favourite

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The SKIPPY® brand and Milk Bar® are teaming up to share the truth behind a fan-favourite dessert — the iconic Milk Bar® Chocolate Peanut Butter Crunch Pie has always relied on the unmistakable taste of SKIPPY® Creamy Peanut Butter. The pie is now available at Milk Bar® bakeries and through convenient nationwide shipping.

To celebrate the reveal the brands are also introducing a new Peanut Butter Crunch Bar recipe that brings the flavor of the beloved pie into home kitchens easy and made for holiday celebrations Image Source The SKIPPY®Milk Bar®

But the news doesn’t stop there. To celebrate the reveal, the brands are also introducing a new Peanut Butter Crunch Bar recipe that brings the flavour of the beloved pie into home kitchens — easy and made for holiday celebrations.

“Peanut butter is at the heart of so many holiday traditions, from classic cookies to buckeyes,” said Sam Hovick, brand manager for the SKIPPY® brand. “When we discovered that SKIPPY® Creamy Peanut Butter was the secret behind this iconic Milk Bar® dessert, we knew it was a match made in peanut butter heaven. This partnership offers something for everyone, whether you ship the pie to loved ones, pick it up in-store, or create your own version at home.”

Peanut Butter Crunch Bar Recipe

The SKIPPY® Peanut Butter Crunch Pie will be available starting Dec 15 2025 at Milk Bar® Bakery locations and online nationwide Want to make it at home Check out the Peanut Butter Crunch Bar recipe at peanutbuttercom Image Source The SKIPPY®Milk Bar®

As part of this collaboration, the brands are unveiling a Peanut Butter Crunch Bar recipe, combining creamy peanut butter, toasted rice cereal, and a sweet-and-salty chocolate-peanut coating. It’s a simple, joyful way to bring the magic of the original pie into your own kitchen.

“The secret is out. Our delicious pie has always featured SKIPPY® Creamy Peanut Butter—and that’s why it’s seriously THAT GOOD,” said Christina Tosi, founder of Milk Bar® Bakery. “We know the holiday season can be hectic, and this partnership is all about making it easier and more memorable for everyone.”

The SKIPPY® Peanut Butter Crunch Pie is available at Milk Bar® Bakery locations and online across the United States. Want to make it at home? Check out the Peanut Butter Crunch Bar recipe at peanutbutter.com.


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