Brookline was pleased to once again provide media relations support to Enserva for the release of its 2025–2026 State of the Industry report—an important annual benchmark for Canada’s energy services, supply and manufacturing sector. The report was unveiled at a luncheon featuring a panel of industry experts who discussed current market dynamics, labour trends, capital investment and the evolving role of Canadian energy within a global context.
As Enserva’s media relations partner, Brookline provided full strategic support to ensure that the report results were amplified across national and provincial news outlets. Our team drafted a comprehensive media advisory to build advance awareness, followed by a press release highlighting key findings. We also conducted targeted media outreach to business, energy and financial reporters, ensuring the right voices were in the room to cover the story.
Brookline equipped Gurpreet Lail, President and CEO of Enserva, with tailored key messages that aligned with the report’s findings and industry context. These speaking points supported consistent messaging during the luncheon and during the media scrum with Gurpreet and the panelist. ensuring clarity and confidence in communicating sector priorities and challenges.
Media attendance was strong and included journalists from top-tier outlets such as The Globe and Mail, Financial Post, Reuters, The Canadian Press, Energy Now, Daily Oil Bulletin, Calgary Herald, CityNews, CTV News, CBC News and Global National. Coverage of the event extended prominently across print, broadcast and digital channels, reinforcing Enserva’s position as an authoritative voice for Canada’s energy services sector.
Brookline is proud to continue supporting Enserva in elevating energy industry insights, advancing thought leadership and strengthening its profile with energy stakeholders across Canada.
This blog was written by Rebecca Hurl, Account Director at Brookline Public Relations. With a passion for media relations, events and strategic communications, Rebecca loves helping clients tell compelling stories with impact.
