Celebrating the professionals who give others the spotlight.
During the PR Daily Awards and Top Agencies Awards ceremony in New York City Tuesday, hundreds of PR professionals stepped out of their usually behind-the-scenes roles to get the recognition they deserve.
“This year has reminded us quite loudly that communicators are not simply part of the organization,” Ragan Communications CEO Diane Schwartz told the crowd at City Winery. “You are the connective tissue that keeps it healthy and aligned.”
During acceptance speeches, PR practitioners acknowledged the difficulties 2025 has brought — but took pride in the results they achieved even under the most unpredictable circumstances.
“This year, we really learned about resilience,” said Yolanda Brignoni with the Elizabeth Glaser Pediatric AIDS Foundation during her acceptance speech for Nonprofit Campaign. “We learned the value of community, we learned the value of coming together, and we really did live Elizabeth Glaser’s mantra: one person can make a difference.”
See the full list of winners below Congratulations to all the winners!
AWARDS OF DISTINCTION
PR Campaign of the Year
Elizabeth Glaser Pediatric AIDS Foundation: “Global Health Can’t Wait” Communications Campaign
GENERAL CAMPAIGNS
AI – Use of
Yahoo: Yahoo Communications Team
B2B Campaign
The Bliss Group x West Monroe: From Long-Form Content to Leads: Bringing High-Value Tech Trends to Decisionmakers
B2C Campaign
O’Malley Hansen Communications: A Puzzling Pair: Graeter’s Skyline Spice Ice Cream
Brand Reputation Campaign
Uproar by Moburst: Rebuilding Trust: Uproar by Moburst’s Strategic Effort to Revitalize the Orlando Museum of Art’s Reputation
Branding Campaign
Bospar: The Smart Response: How Smarty Owned the Tariff Moment
Cause-Related Marketing Campaign
Sobeys: Sobeys Star of Christmas
Community Relations Campaign
Marathon Strategies: A Vote for the Future: Securing Generations of Iñupiaq Ownership Through Record-Breaking Voter Turnout
Content Marketing Initiatives
Arca Continental Coca-Cola Southwest Beverages: Employee Engagement: Peek Under the Cap of the Texas Coca-Cola Bottler
Corporate Communications Campaign
Children’s Health: Children’s Health Leverages Multifaceted Communications Campaign to Announce Plans for Transformative New Pediatric Campus to Meet the Surging Demand for Pediatric Care in North Texas
Crisis Management
Massachusetts Bay Transportation Authority: MBTA Communications (PR)
CSR & Diversity Communications
NBCUniversal Telemundo Enterprises: Hispanic Heritage: Celebrating All That We Are
Employee Relations
Event PR or Marketing Campaign
Texas Children’s Hospital: Caring for Children Worldwide: Texas Children’s Houston Open
Executive Communications
TVP Communications and Saint Francis University: The Red Flash’s Last Dance
External/Internal Communications Campaign
TVP Communications and Saint Francis University: The Red Flash’s Last Dance
Global PR Campaign
Montieth & Company: BCA Research Global PR Campaign
Guerrilla Marketing
TUMS: TUMS Makes Gameday Food Dreams a Reality With TUMS Fantasy Foodball Pool
Influencer Campaign
BPCM: CeraVe Hair Heads of CeraVe Influencer Campaign
In-House Campaign
Fifth Third Bank: Swap, Snap, Share
Integrated PR & Marketing
Civilian: Megan Thee Stallion Partnership With Never a Bother
Marketing Campaign
Valley Water: Summer-Fall Conservation Marketing Campaign
Media Event
Boehringer Ingelheim & Eli Lilly and Company Alliance, dna communications: It Takes 2
Media Pitch
F2G & LifeSci Communications: Will Fungi Be the Last of Us?
Media Relations Campaign
BODYARMOR Sports Drink: Choose Better
Media Strategy
Ferrero North America: Watch Out Kids. It’s Time for Adultoween
Multicultural Campaign
The MRKT: Building a Blockbuster: How Multicultural PR Fueled A Minecraft Movie’s Cultural Impact
Newsjacking
Havas Formula: QDOBA: Little Girl With the Guacamole Blues
Newsroom/Brand Journalism
J.P. Morgan Payments: J.P. Morgan Payments Newsroom
Nonprofit Campaign
Elizabeth Glaser Pediatric AIDS Foundation: Global Health Can’t Wait Communications Campaign
Original Research
Ketchum + The Clorox Company: Clean Feels Good: Demonstrating the Power of Clean Through Science
Other
Exelon, Exelon Customer Relief Fund
PR on a Shoestring Budget
ADM: Pet Innovation Concept Kit
Product Launch
Adobe: Adobe Photoshop Mobile Launch
Public Affairs Campaign (Amanda stopped here)
Global Strategy Group x Science and Technology Action Committee: A Vision for American Science and Technology
PRCN: National Programme for Infection Diseases Prevention
Public Health or Safety Campaign
Hannah Cranston Media: From Panic to Power: Turning Political Chaos Into Healthcare Access
Public Relations Campaign
Diffusion PR: Supplementing Smarter — Thorne x Diffusion
Publicity Stunt
Womanizer: Too Hot for NASCAR: Womanizer’s Stand Against Sponsorship Double Standards
Re-branding or Re-positioning Campaign
Edible: Rebranding? There’s an Edible for That
Inizio Evoke Comms: Novavax’s Bold Reinvention as Vaccine Visionary
Social Justice/Advocacy Campaign
BOSPAR: Queer Joy Is Resistance: How PR Turned a $2M Crisis Into a National Reckoning — and Saved SF Pride
Social Media Campaign
SMUD: People Behind the Promise
Social Responsibility
Chiquita: A Future Without Bananas? Chiquita’s Quest to Prevent a Global Agricultural Crisis
Storytelling Initiatives
Best Friends Animal Society: Stories That Save Lives: Increasing Pet Lifesaving and Accelerating the Country Toward a No-Kill Future
Thought Leadership Communications
Help at Home: Caring for Caregivers
Use of Data and Measurement
Massachusetts Bay Transportation Authority: MBTA Communications (PR)
Video Communications
American Dairy Association Mideast With MediaSource: Built Like a Buckeye
Video: Single Video
MD Anderson Cancer Center: Rock Stars in the O.R.
Viral Campaign
Marriott Vacations Worldwide: The Adventures of Lamby
Visual Storytelling Initiatives
FWV: FWV and Pendleton Whisky Shine on the Year of the Cowgirl
CAMPAIGNS BY INDUSTRY
Arts, Entertainment and Media Campaign
H+M Communications: From Miami to the World: How the 305 Ignited Latino Turnout and Made Sony Pictures’ Bad Boys: Ride or Die a Box Office Champ
Beauty, Fashion or Lifestyle Campaign
Kaplow Communications: Kaplow Communications x Madison Reed: Advancing The Next Generation of Women Athletes With the Team ColorWonder Campaign
Consumer Packaged Goods Campaign
Ferrero North America: Watch Out Kids. It’s Time for Adultoween
Education/EdTech Campaign
TVP Communications and Saint Francis University: The Red Flash’s Last Dance
Finance/Banking Campaign
Northwestern Mutual: A Better Way to Money
Food and Beverage Campaign
POWERADE: What It Takes
Hospitality and Tourism Campaign
TK PR: Spotlighting Unexpected Music History in Macon, Georgia
Professional Services Campaign
The Bliss Group x West Monroe: From Long-Form Content to Leads: Bringing High-Value Tech Trends to Decisionmakers
Sports Campaign
Intuit Dome
Technology and Information Services Campaign
PANBlast: PolyAI — 2025 H1 Integrated PR & Thought‑Leadership Program
HEALTHCARE PR AND MARKETING
Healthcare Marketing Campaign of the Year
Sage Growth Partners: Gilchrist — Live Every Moment
Healthcare PR Campaign of the Year
National Peanut Board: Little Peanut
Healthcare Social Media Campaign of the Year
Merck: Scientist on the Street
PEOPLE AND TEAMS
Agency of the Year
Gregory.
Executive of the Year
Stephanie Shaw: 7-Eleven
Media Relations Professional of the Year
Alex Thorson: Spectrum Science
PR Professional of the Year
Jodi Einhorn: Havas Red
PR Team of the Year
Ulta Beauty: Ulta Beauty PR Team
Social Media Professional of the Year
Erin Buck: Alloy
Young Professionals of the Year
Bree Devita: Maverick Public Relations
Madeleine Goff: Mark-Taylor Residential
Will Southworth: TLG Communications
Trevor Winans: FTI Consulting
Catherine Woodwell: Mirum Pharmaceuticals
PODCASTS, PUBLICATIONS AND MORE
Annual Report & Sustainability Report
The University of Kansas Cancer Center: Beyond the Bench 2024
Digital Publication
Help at Home: 50 Years of Caring: A Legacy of Compassion, A Future of Innovation
Newsletter
Lot Sixteen: Lot Sixteen’s Federal Update
Podcast
Big Valley Marketing: Pressing Matters
Print Publication
University of Georgia College of Agricultural and Environmental Sciences: 2025 Almanac Vol. 3
Website
Children’s Health: Children’s Health Launches Microsite to Highlight Hospital Growth and Industry-leading Innovations
PR EVENTS (LIVE OR VIRTUAL)
Community Event
NBCUniversal Telemundo Enterprises: ¡Presente! Latinas Speak Up
Employee Event
Cognizant: Impact Awards 2025
Experiential Event
Ketchum: Clorox Clean Feels Good
Influencer Event
Maxwell PR: Bob’s Red Mill Virtual Holiday Bake-Along
Launch Event
Disney Branded Television: Phineas and Ferb Season 5 Publicity Campaign
Pop-Up Event or Experience
Porter Novelli Mexico: M&M’S Movie Theatre Opening
Press Event or Media Tour
Mastercard: Mastercard’s Media Program for the 2024 Innovation Forum
TOP AGENCIES
APCO
Avoq
Berk Communications
Broadsheet Communications
Brunner
Coriolis Company
Coyne PR
dna Communications
EvolveMKD
Factory PR
FischTank PR
French West Vaughan
Global Gateway Advisors
Global Strategy Group
Gregory FCA
Hannah Cranston Media
HAVAS Red Network
Haymaker Group
INK Communications Co.
Inspire PR Group
Jackson Spalding
KCSA Strategic Communications
Landis Communications
LDWW
Marathon Strategies
Maven Collective Marketing
MediaSource
MikeWorldWide
Mower
MV Collective
Osborne Northwest Public Relations (ON PR)
Palin Communications
Pence Media Group
Peppercomm, a Ruder Finn Group company
Rachel Harrison Communications
Raffetto Herman Strategic Communications
RF|Binder
Sharp Think
SourceCode Communications
Stratacomm
The Bliss Group
The Brand Agency
The Holliday Collaborative Agency
The Key PR
The Podglomerate
The Sway Effect
TrailRunner International
UpSpring
Water & Wall
TOP AGENCY WORKPLACES
Aspectus Group
Coyne PR
EvolveMKD
Identity
Jennifer Bett Communications
Kickstand
Litzky PR
MikeWorldWide
Montieth & Company
PAN
Racepoint Global
AGENCY IMPACT AWARD
EvolveMKD
Hiltzik Strategies
RF|Binder
Snackbox
TEAM LEWIS
The post Full list: Winners of the PR Daily Awards and Top Agencies Awards 2025 appeared first on PR Daily.
