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Every day, Google Ads harnesses the power of Gemini to block bad actors and protect people online. But sometimes, legitimate advertisers also get suspended, either because we didn’t get it right or because they unintentionally violated a policy. That can disrupt an advertiser’s business and leave them feeling frustrated.
Over the past several months, we made improvements in this area based on customer feedback. We made our policies clearer, deployed AI in new ways to enhance the precision of our detection systems, and rolled out more effective review and appeal processes. These upgrades have already yielded results:
- We’ve reduced incorrect account suspensions by over 80%.
- Advertiser suspension appeals are now addressed 70% faster.
- 99% of advertiser appeals are resolved within 24 hours.
For more on these improvements, check out this video from our Ads Liaison, Ginny Marvin:
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