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Healthcare is a significant part of the overall communications pie, making up between 30-40% of revenue at the largest PR agencies.
Given the context of the policies of the current Trump administration, the need for smart communication strategies among healthcare and pharma PR pros and the agencies that support them, as well as the hardy souls left in government agencies responsible for promoting healthcare initiatives and policies, has never been more important.
President Trump is personally leading the charge on drug pricing by unveiling plans to lower the cost of prescriptions, including doing deals with Eli Lilly and Novo Nordisk on drugs including Ozempic and Wegovy. The vehicle designed to facilitate delivery from 2026 is TrumpRx, a new public-private program that has initially struck up a partnership with pharma giant Pfizer. It’s similar to Mark Cuban’s Cost Plus Drugs and other programs.
U.S. Department of Health and Human Services Secretary Robert F. Kennedy Jr. is promoting a Make America Healthy Again (MAHA) plan focusing on measures including regulating processed foods, re-evaluating the approach to vaccines, lessening levels of fluoride in water and advocating for more consumer choice.
PRWeek’s fifth annual Health Influencer 30 list reflects all these areas and more, including our Newsmaker Jessica White, who leads comms for Selena Gomez’s Rare Beauty brand that combines mental health advocacy and accessibility with beauty.
The importance of clear strategic thinking, smart corporate counsel, creativity and the ability to act nimbly and flexibly in constantly changing times is a core skill for all communicators, especially those who won a place on our 2025 Health Influencer list.
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