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Home Google Marketing

From dance archive to creative catalyst with Google AI

Josh by Josh
November 1, 2025
in Google Marketing
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From dance archive to creative catalyst with Google AI


Editor’s note: Sir Wayne McGregor, internationally renowned choreographer & director, collaborates with Google Arts & Culture to bring a Google AI powered choreography tool to the public.

My life’s work as a choreographer and director is an endless inquiry into how we think with and through the body. It’s a physical investigation, driven by an insatiable curiosity about movement and its infinite creative potential. This questioning has transformed my studio into a laboratory — a space for relentless experimentation.

In 2019, I started a collaboration with Google Arts & Culture Lab to explore how AI could enable a more active dialogue with my 25-year body of work. From this, AISOMA was born.

AISOMA is a Google AI-powered choreography tool that acts as a creative catalyst by generating new, original dance rooted in my choreographic language.

I initially used it in the studio to expand, challenge, and interrogate existing movement sequences. Now, we’re bringing a new version of this tool online for anyone to create with, as part of my exhibition: Wayne McGregor: Infinite Bodies at Somerset House.



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