IFA Berlin 2025 reaffirmed its role as one of the most influential showcases in the global consumer technology calendar. With more than 215,000 visitors, 1,900 exhibitors from 49 countries, and every inch of Messe Berlin filled with innovation, this year’s conference demonstrated how artificial intelligence, robotics, and connected ecosystems are transitioning from concept to everyday life. For brands and marketers, the event also highlighted how effective consumer technology PR strategies can amplify impact well beyond the trade show floor.
Artificial Intelligence Becomes Everyday
Artificial intelligence dominated conversations at IFA Berlin 2025. No longer an abstract promise, AI is being embedded into the devices we interact with daily. Smart home hubs anticipate household needs, adjusting lighting, climate, and security based on patterns of usage. Robotics, from vacuum cleaners to multifunctional home assistants, leverage AI to navigate complex environments and take on increasingly sophisticated tasks. Wearables analyze user health data in real time, delivering actionable insights personalized to individual lifestyles. Together, these AI-driven tools are creating an ecosystem where technology anticipates and responds seamlessly to human behavior, transforming homes into intelligent, responsive spaces.
Samsung’s AI-Powered Modular Home: A New Vision for Smart Living
Samsung showcased its AI-powered modular home, a full-scale 218-square-meter, two-bedroom house, built in partnership with Samsung C&T and assembled on-site at Berlin’s CityCube in just one day. The home highlights Samsung’s “Smart Modular Home Solution,” a suite of AI-driven systems designed to integrate security, energy efficiency, entertainment, and health into modular living.
Each room demonstrates a different aspect of intelligent living: a front door that unlocks via smartphone, AI-powered CCTV and smart locks, lighting and curtains that automatically adjust when residents arrive, and storage areas outfitted with solar panels, energy storage systems, and ventilation units, creating a net-zero energy footprint. Appliances embedded in the structure can be activated immediately upon registration by new occupants, emphasizing both convenience and adaptability.
Samsung’s modular home is a perfect example of AI, smart home technology, and sustainability working together. Modular construction is gaining traction in Europe, with up to 40 percent of homes in Nordic countries already modular, and Samsung is actively collaborating with builders, real estate developers, and energy firms to integrate AI-enabled energy management and expand globally. The company’s goal is clear: to make AI-powered smart living not a futuristic concept, but part of everyday life worldwide.
Robotics Steps Into the Spotlight
Robotics at IFA Berlin 2025 drew crowds eager to see how machines are becoming more capable in everyday settings. Stair-climbing vacuums and multifunctional bots equipped with robotic arms showed how AI allows robots to assist with complex household tasks. When integrated into connected environments like Samsung’s modular home, these robots become more than tools, they interact, learn, and anticipate the needs of residents, making the smart home truly intelligent. As innovation in robotics accelerates, the role of technology marketing and technology PR is to ensure that the benefits are clearly communicated, accessible, and relevant to consumer needs.
Wearables and Digital Health
Wearables at the show emphasized the growing integration of AI into health management. Devices tracked sleep, cardiovascular activity, and stress, providing personalized insights to users. Paired with smart homes and robotics, wearables contribute to a holistic approach to well-being, for example, lighting and climate systems could adjust based on sleep data collected from wearables, or kitchen appliances could suggest meals aligned with dietary goals. The synergy between AI, wearables, and connected living illustrates how technology is designed to support healthier, more informed lifestyles.
Mobility and Outdoor Innovation
A new outdoor track allowed visitors to experience e-bikes, e-scooters, and micro-mobility solutions, highlighting how connected technology extends beyond the home. These innovations complement intelligent indoor systems, creating an ecosystem of smart, sustainable living that spans both private and public spaces.
Why IFA Berlin Matters
IFA Berlin continues to set the tone for where consumer technology is headed. AI, robotics, digital health, and connected mobility are no longer experimental, they are actively shaping daily life. Events like this show that integrated PR strategies are essential to translate innovation into relatable stories that resonate with consumers.
Looking Forward
IFA Berlin 2025 showcased a future where homes, robotics, and wearables work in harmony to create smarter, sustainable living. Samsung’s modular home exemplifies how AI, adaptability, and environmental responsibility can converge in practical, scalable solutions. At 5WPR, we are inspired by the brands driving this innovation and excited to help share their stories, making the extraordinary feel everyday through strategic storytelling and PR. We look forward to collaborating with companies that share this vision and encourage those seeking strategic support to reach out and explore how we can work together.
