With Black Friday and Cyber Monday fast-approaching, you can rely on our latest AI shopping features to get your holiday shopping done with less hassle and more fun. Here are four ways to use our newest features while you hunt for gifts over the busy weekend:
1. Track prices so you never miss a deal
Don’t spend your holiday weekend scouring online stores waiting for a price drop. When you’re looking at products on Google, just tap “track price” on an item you’re interested in, specify the details of what you want (like color and size) and we’ll send you a notification when the price falls into your budget from any store. And with eligible merchants in the U.S., you can then use our new agentic checkout feature to have Google securely complete the purchase for you on the merchant’s site using Google Pay.
If you don’t feel like waiting for a price drop, use price insights to gut-check deals you see. Just click on a product on Google to see prices from across the web, as well as whether a given price is high, low or typical based on pricing over the past three months.
2. Ask AI to shop for the hardest person on your list
We all have those people who are impossible to shop for. Instead of guessing, take advantage of our recent shopping updates in AI Mode in Search and the Gemini app and try describing their vibe, interests or needs. So for your mom who lives in Colorado, you might ask AI Mode to “find me skin care products for dry Colorado winters.” You’ll get intelligently organized responses that include product recs, rich visuals and all the shopping details you need — like reviews, promos and inventory data — to find something just right. And with more than 50 billion constantly refreshed listings in Google’s Shopping Graph, you can trust you’re seeing the best gift options out there.
3. Use agentic AI to find items locally — without the hassle
Two-thirds of U.S. holiday shoppers say they’ll confirm online that an item is in stock before going to buy it
— but what about small businesses that don’t show their inventory online? Instead of spending all afternoon calling around, just search for the item you’re looking for “near me” on Search (starting with certain categories like toys, health and beauty and electronics) and look for “Let Google call.” With the help of Gemini, we’ll ask you a few questions about the product you’re looking for, call nearby stores that may have the item and then text or email you the details — so you can save time while still shopping small.
4. Try on holiday outfit ideas virtually before you buy
Finding the perfect holiday look can mean endless hours spent in dressing rooms. Skip all that and use virtual try on to explore your festive ‘fits instead. You can see how clothes from billions of product listings look on you just by snapping a photo of yourself. Virtual try on is available for a wide range of clothing types on Google from holiday dresses to cozy sweaters — and even shoes. Need a second opinion? Just tap to share options with friends or family.
