Why isn’t this a thing?
Look, I am embracing creative diversification. I create ads with diverse formats, text, and visuals.
But Meta could make this so much easier.
The Problem
Right now, a single image or video ad is mostly that. You’re using a single image or video.
Sure, you can customize by placement to show a video in some placements and an image in others. But Meta doesn’t make it easy to build a single ad that’s diverse by format.
Why Not This?
Consider this possibility. I want to be able to customize all feed placements and say, use either this image or this video when shown there. So Meta can choose from one of two versions (one image and one video) for specific placements.
Or provide one set of square, 4×5, and 9×16 videos and another set of square, 4×5, and 9×16 images and Meta can choose which format to use for each placement and when.
Meta has elements of this now. You can accept Related Media so that you could add images and videos used previously to the mix for the current ad.
Flexible Format is close, but without the details. The creative you provide has to work in a carousel. And you can’t customize by placement or even indicate which versions would be used for which placement groups.
In other words, Meta can handle the multiple creative versions per ad. It’s happening in other ways now.
Since Meta encourages creative diversity and already provides ways to include multiple creative versions generally, this feels like something that fits. This has to be coming, right?
