What are the latest Hootsuite product features? [Dec 2025]

Looking for the latest Hootsuite product features? December’s updates focus on posting with confidence across evolving networks, expanding accessibility and advocacy, and delivering deeper analytics and insights — all designed to help social teams plan smarter for what’s next in 2026.

As an all-in-one social media management tool, Hootsuite helps teams manage multiple social media networks and social channels, schedule posts, automate workflows, and publish social posts with confidence.

Teams can plan content in a centralized content calendar, streamline post scheduling, engage with audiences through DMs and customer support tools, and measure social media performance using in-depth social media analytics, performance reports, and custom reports — all in one place.

Here’s everything we rolled out this month.

Quick summary of December updates:

What are the Hootsuite product updates for December 2025?

Dashboard: Access Japanese language in dashboard settings

You can now set Japanese as a dashboard language option in Hootsuite, making it easier for global teams to work in the language they prefer.

This update helps teams:

• Work faster in-region with fewer translation workarounds
• Reduce onboarding friction for Japanese-speaking teammates
• Keep workflows consistent across global social teams

Takeaway: Expanded language support helps global teams collaborate more effectively.

Create: Add SRT to LinkedIn Page videos

This update builds on Hootsuite’s broader content creation capabilities, helping teams publish accessible video content while maintaining speed and consistency across their content library and media library.

Upload SRT (closed caption) files to LinkedIn Page videos directly in Hootsuite. This makes it easier to meet accessibility requirements while boosting content reach and engagement.

This update helps you:

• Improve accessibility and compliance
• Increase engagement on video content
• Keep accessibility checks inside existing workflows

Takeaway: Closed captions for LinkedIn Page videos are now built right into Hootsuite.

Create: Ensure accessibility with Instagram image alt text

Alt text support complements existing tools like hashtags, post previews, and Canva integrations — helping teams create inclusive, discoverable social media marketing content without disrupting approvals.

You can now add alt text to Instagram single images and carousels directly in Hootsuite. Alt text is included as part of your existing publishing and approval workflows.

Why it matters:

• Make your content more accessible to people using screen readers
• Support internal accessibility and compliance requirements
• Add accessibility checks to your existing approvals and publishing workflow

Takeaway: Adding alt text in Hootsuite helps teams meet accessibility standards without slowing down publishing.

Amplify: Share TikTok content and post to LinkedIn Company Pages

These updates make it easier for team members and advocates to share approved content across networks and support always-on social media marketing programs.

Amplify now supports TikTok content sharing, helping advocacy programs expand reach across even more networks. You can also connect LinkedIn Company Pages to Amplify and share content directly.

Why it matters:

• Expand advocacy programs to TikTok and LinkedIn Company Pages
• Measure Amplify performance across more networks

Takeaway: Amplify now supports broader distribution and reach across TikTok and LinkedIn Company Pages.

Amplify: Segment content by audience metadata

Audience segmentation helps teams scale advocacy programs to their team’s organizational structure and needs based on relevant content feeds.

Deliver more relevant content by segmenting Amplify posts using audience metadata like division, job role, and location.

This update helps teams:

• Deliver the right content to the right advocates (without manual sorting)
• Increase share rates by showing employees content that fits their role and region
• Scale advocacy programs while keeping feeds relevant and focused

Takeaway: Smarter segmentation ensures advocates see content that’s relevant to them.

Create: Ensure consistent reporting with mandatory post tags

Mandatory tagging strengthens campaign-level reporting, improves social media analytics.

You can now require mandatory tags for published posts, including rules for the number of required tags. This helps ensure cleaner, more consistent analytics and reporting.

Why it matters:

• Reduce gaps in campaign and content reporting caused by missing tags
• Standardize tagging across teams, regions, and approvers
• Spend less time cleaning up data later — and more time acting on insights

Takeaway: Mandatory tags improve reporting accuracy and reduce cleanup work later.

Plan: Manage Reddit Ads in one place

This update expands Hootsuite’s social ads capabilities, allowing teams to align campaigns with broader social media strategy.

Create, manage, and preview Reddit Ads directly in Hootsuite with the Reddit Ads app.

This update helps teams:

• Keep paid social planning centralized — without switching ad tools
• Coordinate Reddit campaigns alongside other networks for better cross-channel execution
• Track performance in one place for clearer reporting and optimization

Takeaway: Reddit Ads can now be planned, managed, and analyzed in Hootsuite alongside the rest of your paid social efforts.

Analytics: Explore your Year in Review 2025 Report

Your ready-to-use Year in Review report highlights key insights like customer value, post performance, and competitor analysis — making it easy to share results with stakeholders.

Why it matters:

• Save time building end-of-year summaries and leadership-ready reporting
• Spotlight impact across content performance and competitive context
• Turn a year’s worth of data into clear takeaways you can act on in 2026 planning

Takeaway: Year in Review reports make it simple to showcase impact and performance.

Analytics: Faster insights with new metrics, views, and reports

These enhancements support deeper analysis across channels, allowing for more accurate performance reports and more intelligent optimization based on the best time to publish.

December brings multiple analytics enhancements, including:

• Faster refresh rates for LinkedIn and TikTok metrics
• TikTok metrics in Advanced Analytics
• Team-based filtering in Analytics reports
• New LinkedIn demographic and post engagement metrics
• Amplify Top Posts tables for easier ROI tracking

Takeaway: Deeper, faster analytics help teams report with confidence and act on insights sooner.

Inbox: Filter conversations and track message counts more easily

Inbox improvements help teams manage customer support, track response times, and collaborate more efficiently when handling comments, DMs, and high-priority messages — including escalations connected to tools like Salesforce.

Inbox updates make it easier to view comments tied to specific posts, collaborate across teams, and see message counts for custom inboxes.

This update helps teams:

• Find high-priority conversations faster
• Keep engagement workflows organized across multiple queues and owners
• Stay on top of volume at a glance with message counts in Custom Inboxes

Takeaway: Improved Inbox visibility helps teams stay on top of every conversation.

Create & Social Advertising: Smarter publishing and ad optimization

Additional December updates include:

• Faster URL setup and link management in Create
• Retroactive tagging from the Plan Calendar
• More accurate LinkedIn previews
• Auto-boost for LinkedIn ads

Takeaway: Publishing and advertising workflows are faster, smarter, and more flexible.

Insights: Accurate insights for smarter decisions with Yeti Agent [Talkwalker exclusive]

Powered by Talkwalker BlueSilk AI ™, Yeti Agent powers OwlyGPT to surface trending topics, brand mentions, and actionable insights that support smarter social media strategy, benchmarking, and sentiment analysis across campaigns.

Yeti is evolving into a powerful Agent designed to accelerate workflows and surface deeper insights. With agentic reasoning, MCP server integration, a focused full-screen hub, and a rich prompts library, Yeti helps teams analyze, collaborate, and make decisions faster.

Why it matters:

• Accelerate insight discovery with AI-powered reasoning
• Centralize prompts and analysis in a single workspace
• Make faster, more confident strategic decisions

Takeaway: Yeti Agent delivers deeper insights and faster workflows for smarter decision-making.

FAQ

Can I manage Reddit Ads in Hootsuite?

Yes. You can now create, manage, and preview Reddit Ads directly in Hootsuite with the Reddit Ads app.

Does Hootsuite support accessibility features like captions and alt text?

Yes. December updates include SRT uploads for LinkedIn videos and alt text for Instagram images and carousels.

What’s new in Hootsuite Analytics this month?

New metrics, faster refresh rates, team-based views, TikTok in Advanced Analytics, Amplify Top Posts tables, and the Year in Review 2025 report.

Want a closer look at any of these Hootsuite features? Explore December’s updates in your dashboard — or start a 30-day trial to see how Hootsuite supports smarter social media marketing, stronger insights, and better results.