Methods for keyword clustering and topic modeling include automated clustering based on search intent, SERP overlap, semantic similarity, and grouping keywords manually.
Keyword clustering and topic modeling help organize large keyword lists into groups that make sense for content creation and SEO strategy.
Here are the two main ways to do clustering:
- Let SEO tools do the work. Tools like Keyword Strategy Builder have clustering features built into it that automatically group your keywords based on things like search intent, SERP overlap, and semantic similarity.
- Do it manually. Sometimes it’s easier to just look at your keywords and organize them into logical topic groups yourself, especially when you have a smaller list or want complete control over the groupings.
